Scott Menzel

Scott Menzel  new_releases

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Product Director at True Impact
Hampton, Virginia, United States

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Résumé


Jobs verified_user 0% verified
  • True Impact
    Product Director at True Impact
    True Impact
    Apr 2023 - Current (3 years 7 months)
  • Betterworks
    Sr. Product Manager
    Betterworks
    Jul 2021 - Aug 2022 (1 year 2 months)
    Sr. Product Manager for Goals SaaS application and associated external/third party integrations.
    • Drive and manage the development efforts of two Agile pods (based in U.S. and India)
    • Define and maintain product vision and associated roadmaps
    • Develop use cases, gather and communicate feature requirements
  • Candid
    Sr. Product Manager
    Candid
    Apr 2007 - Aug 2021 (14 years 5 months)
    • Primary product evangelist, technical product & project liaison for multiple departments and teams, including I/T, marketing & communications, finance, customer service and business development
    • Define and maintain product vision and associated roadmaps
    • Drive MRR growth by optimizing acquisition channels and customer journeys
    • Develop, maintain, and communicate OKRs (including MAUs, run rates, adoption rates, activity metrics, product lifecycles)
    • Develop and maintain market-based personas and segmentation based on existing clients and emerging industry trends
    • Lead all product and web development efforts as the Agile Product Owner and Principal Product Manager for principal web development teams
    • Vali
  • Dominion Enterprises
    Product Development Manager/Lead Industry Analyst
    Dominion Enterprises
    Jun 2001 - Feb 2007 (5 years 9 months)
    • Perform extensive competitive and prospect analysis; identify and present opportunities and challenges in key product areas to senior management
    • Manage the web product development process (writing the functional specification, managing projects, and initiating/maintaining communication between marketing, web development and sales teams) for four business units (ForRent.com, CorporateHousing.com, SeniorOutlook.com,
  • Snagajob
    Marketing Database Coordinator
    Snagajob
    Jan 2001 - Jun 2001 (6 months)
    • Managed and created content & various graphics for website
    • Created graphical/HTML email Newsletter program
    • Researched/recommended business development strategies, including co-op, partnerships and link share
    • Analyzed website performance through Web Trends software and UUNet reporting mechanism; made corrections/improvements to website as necessary
    • Managed corporate opt-in email database
    • Contributed/edited html, graphics and ASP code for various web projects as needed
    • Responsible for systematic retrieval of data from company database for use by sales department
    • Responsible for managing keyword campaigns, analyzing web activity reporting (WebTrends) and researching and recommending search eng
  • Q
    Marketing Manager
    QualityCLICKcom
    Jun 1998 - Dec 2000 (2 years 7 months)
    • Created, initiated and subsequently managed graphical/HTML email marketing communications including banner ads
    • Researched Internet advertising channels and coordinated advertising for all sales departments
    • Analyzed site performance through reporting mechanism, and implemented adjustments/corrections
    • Wrote copy, designed layout for web pages and printed marketing collateral
    • Liaison for web development, MIS, merchandising and sales departments
    • Wrote and distributed corporate press releases
Education verified_user 0% verified
  • Christopher Newport University
    BSBA, Marketing
    Christopher Newport University
    Jan 1993 - Dec 1998 (6 years)