Media Buyer
Aspire
Feb 2024 - Aug 2026 (2 years 7 months)
Managed and optimized multiple Meta Ads lead-generation campaigns for dental clients, cutting cost per lead (CPL) by 20%
through structured A/B testing and continuous optimization.
• Built and scaled Facebook and Instagram campaigns end-to-end — audience targeting, creative testing, and budget
management — across Custom, Lookalike, and retargeting audiences.
• Tracked performance with Meta Pixel, Events Manager, and UTM parameters, analyzing CPL, CPA, CTR, and conversion rate
to catch underperformance early.
• Tested ad creatives, messaging, and headlines to find winning variations, then reallocated budget toward the strongest-
performing campaigns and audiences.
• Analyzed landing-page and funnel per
