S

Sasha K

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Lake Grove, New York, United States

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Résumé


Jobs verified_user 0% verified
  • Seer Interactive
    Digital Marketing Manager
    Seer Interactive
    Mar 2022 - Current (4 years 4 months)
    • Engineered an enterprise SEO program covering technical audits, Core Web Vitals remediation, and topical cluster architecture driving a 214% increase in non-branded organic traffic, capturing 47 featured snippets, and elevating domain authority by 22 points within 18 months, while strengthening AEO presence across Google AI Overviews and answer panel placements. • Led Generative Engine Optimization (GEO) content initiatives targeting Google SGE, Bing Copilot, and Perplexity AI producing entity-rich, structured-data-backed articles that secured brand citations in 31 AI-generated search responses monthly, increasing zero-click brand impressions by 68% year-over-year. • Directed a $1.4M annual PPC portfolio across Google Search, Performance
  • Wpromote
    Senior SEO & Paid Media Strategist
    Wpromote
    Jun 2020 - Feb 2022 (1 year 9 months)
    • Delivered SEO roadmaps for 8 concurrent eCommerce clients prioritizing Core Web Vitals, crawl architecture, and content gap remediation generating $6.8M in incremental organic revenue over 20 months, improving average page-one keyword rankings by 41%, and reducing average page load times by 1.9 seconds across all client properties. • Developed Answer Engine Optimization (AEO) frameworks by restructuring FAQ schema, deploying HowTo and Speakable markup, and aligning long-form content to voice-search query intent securing featured snippet placements for 28 high-volume keywords and increasing organic CTR by 34% across targeted informational content clusters. • Rebuilt Google Ads accounts for 5 enterprise clients, migrating from legacy keywor
  • P
    SEO & Digital Advertising Specialist
    Portent
    Aug 2018 - May 2020 (1 year 10 months)
    • Executed on-page, off-page, and technical SEO campaigns for 12 SMB and mid-market clients across SaaS, healthcare, and financial services delivering average Domain Authority gains of 18 points, 3x organic session growth, and first-page rankings for 94 target keywords within 12-month engagement windows. • Built keyword and content strategies targeting featured snippet capture and position-zero rankings aligning FAQ and structured content to question-based query patterns across Google, Alexa, and Siri, which generated 19 new snippet placements and increased organic impression share by 47% for assigned accounts. • Managed Google Search and Shopping campaigns with monthly budgets between $15K–$120K applying negative keyword sculpting, ad sche
  • Logical Position
    Digital Marketing Coordinator
    Logical Position
    Jul 2017 - Jul 2018 (1 year 1 month)
    • Supported senior SEO strategists in conducting technical audits for 20+ client websites using Screaming Frog, Moz, and Google Search Console identifying and resolving crawl errors, redirect chains, and duplicate content issues that contributed to average ranking improvements of 11 positions for targeted keywords within 90 days. • Contributed to keyword research and content brief development across blog and landing page campaigns mapping 350+ target queries to informational, commercial, and transactional intent stages, building content structures that supported compounding organic traffic growth averaging 28% quarter-over-quarter. • Assisted in building and monitoring Google Ads campaigns across 8 client accounts performing bid adjustments
Education verified_user 0% verified
  • Meta
    Meta Certified Digital Marketing Associate
    Meta
    Aug 2024 - Oct 2024 (3 months)
  • N
    Bachelor of Science in Marketing
    Not Specified
    May 2013 - Aug 2017 (4 years 4 months)