Sara Minott

Sara Minott

About

Detail

Ecommerce & Site Merchandising Leader | P&L Ownership | DTC & Amazon | Assortment & CRO Strategy • Available for FT & Consulting
Bay Shore, New York, United States
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Timeline

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Résumé

Jobs verified_user 0% verified
  • Edmentum
    Director of Consumer Marketing, Apex Learning
    Edmentum
    Jul 2025 - Apr 2026 (10 months)
    At Edmentum, I owned consumer marketing and the full budget for Apex Learning's $5M–$10M ecommerce business. I rebuilt the site experience, content, and acquisition strategy in parallel, using consumer insights to drive an 11% YoY revenue increase.
  • Erno Laszlo
    Sr. Director of Ecommerce & Digital Marketing
    Erno Laszlo
    Jan 2023 - Aug 2024 (1 year 8 months)
    At Erno Laszlo, I ran ecommerce end-to-end for a $5M–$15M DTC brand, managing the full P&L and a team of four across site merchandising, email, affiliate, and Amazon. Assortment refinement and inventory allocation on the Amazon side drove 22% YoY growth, while site, email, and affiliate improvements pushed sales up 10% YoY and new customer acquisition up 17%.
  • The Estée Lauder Companies Inc
    Executive Director of E-commerce, MAC Cosmetics NA
    The Estée Lauder Companies Inc
    Nov 2019 - Jan 2023 (3 years 3 months)
    At MAC Cosmetics, I led North America's $100M–$150M ecommerce business and a team of five, directing site merchandising, content, and assortment strategy tied to the brand's trend and artistry positioning. The standout project: activating MAC's biggest limited-edition launch on brand.com during COVID store closures, recapturing $5M in lost revenue and hitting 166% of forecast. I also grew sales 20% YoY by expanding assortment around consumer trend data.
  • GODIVA CHOCOLATIER
    Ecommerce Site Merchandising Manager
    GODIVA CHOCOLATIER
    Mar 2016 - Nov 2019 (3 years 9 months)
    At Godiva, I owned site merchandising, product placement, navigation, and category structure to make it easier for shoppers to find what they wanted. I also built the brand's content style guide, standardizing tone and imagery across godiva.com and wholesale accounts including Amazon. On the SEO side, search visibility improvements drove a 25% sales increase on featured products, and a new retention strategy tied promotions and messaging together across email and site to bring customers back.
  • Avon
    Online Associate Merchandising Manager
    Avon
    Jan 2012 - Mar 2016 (4 years 3 months)
    At Avon, I managed content and merchandising for avon.com, product assortment, creative assets, and the overall site experience keeping the site aligned with where consumer preferences were heading. I also worked with vendors and agencies to add product reviews and beauty tools to the site, which helped personalize the shopping experience.
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    E-Commerce Manager
    Newport NewsSpiegel
    Jul 2010 - Jan 2012 (1 year 7 months)
    At Newport News, I helped translate the physical catalog into a strong on-site experience, and built promotional campaigns to hit quarterly and annual sales targets. Email and product launch strategies were a big part of both retaining existing customers and bringing in new ones.
  • Victorias Secret
    Assistant Internet Merchant
    Victorias Secret
    Jan 2009 - Jan 2010 (1 year 1 month)
    At Victoria's Secret, I managed product categorization, content, and imagery within brand guidelines, and grew conversion, average order value, and units per transaction by focusing on best sellers, promotions, and cross-sell placement.
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    Associate Buyer
    Freshpair
    Jan 2007 - Dec 2009 (3 years)
    At Freshpair, I managed 30 brands and $3.3M in annual revenue, building merchandising and marketing plans for each one while keeping them consistent with brand guidelines. I negotiated pricing, margins, delivery terms, and open-to-buy with vendors, and stayed close to emerging trends and new brands worth bringing into the assortment.
Education verified_user 0% verified
  • Montclair State University
    Bachelor of Arts, Fashion Studies & Communication Studies
    Montclair State University
    May 2002 - Jun 2007 (5 years 2 months)