Sara Jaramillo Serna

UX Researcher

Tribe

Sep 2021 - Aug 2022 (1 year)

- Identify usability and user experience problems - Conduct research with users - Generate insights and recommendations - Translate research findings into designs - Prototype solutions - Build research tools and tests - Evangelize stakeholders about UX research importance and benefits of implementation -Architected and spearheaded 20+ research projects focused on evaluating, optimizing and improving end-to-end user experience with the product, a communication tool for teams -Worked with a cross-functional team of designers, developers and product managers to identify and prioritize research needs and questions to influence and advise on future product opportunities -Applied different research tools including unmoderated usability tests,

CX/UX Researcher

Davivienda

Dec 2020 - Sep 2021 (10 months)

- Responsible of coordinating, planning and executing exploratory research and usability tests, focused on discovering, evaluating and optimizing client and user experience, and the design of products and services, within the Human Centered Design. - Design of quantitative and qualitative tools, result analysis and presentation, focused on discovering insights and intervention opportunities to optimize client and user experience, in Davivienda Colombia, Davivienda International, and subsidiaries. - Directing workshops and ideation sessions based on the insights obtained from client and user research, with the goal of developing, prototyping and testing solutions and actionable strategies to optimize client and user experience.

Lecturer

Universidad de la Sabana

Jan 2018 - Jun 2018 (6 months)

- Demonstrated excellent verbal communication and planning skills when preparing and delivering lectures for the module, oriented to study disruptive marketing communication strategies in terms of branding, emotions and storytelling. - Enhanced lecturing and presenting skills by delivering lectures in English. Developed different evaluation methods, including real life marketing campaign analysis, in order to engage students and help them improve work related skills.

Project Director

Neurosketch

Oct 2017 - Mar 2019 (1 year 6 months)

- Managed and developed projects for different multinational companies, in industries such as finance/insurance, travel, retail and technology, in order to understand user needs and improve engagement with product. - Delivered research projects based on user experience improvement, product evaluation and consumer behaviour, designing mixed research methodologies, both in field and in lab, from experimental psychology, neuroscience and behavioural economics. - Enhanced primary and secondary research skills as part of a multidisciplinary team dedicated to analysing qualitative and quantitative data to develop insights and actionable recommendations for relevant stakeholders.

Sara Jaramillo Serna

About

Detail

Timeline

Résumé

Sara Jaramillo Serna new_releases

About

Detail

Sara Jaramillo Serna