S

Sarah McFadden

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Washington, United States

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Résumé

Jobs verified_user 0% verified
  • Turquoise Health
    Director, Demand Generation and Marketing Ops
    Turquoise Health
    Oct 2024 - Apr 2025 (7 months)
    Responsible for building pipeline for this Series B healthcare technology company selling data and AI contracts products focused on price transparency and democratizing the healthcare transaction for providers, payers, life sciences and employers. • Built marketing programming to support growth to largest pipeline quarter to-date • Accomplished this through building ground up marketing infrastructure including a HubSpot/Salesforce two-way integration with large-scale data hygiene and lead source attribution effort • Built lead scoring model and BDR dashboard and trained BDR team at our first-ever SKO – this resulted in 300+ MQLs from Jan 1 2024, which had a 26% opportunity conversion rate • Created full funnel, digital nurture program i
  • Anaplan
    Senior Director, Global Demand Generation and ABM
    Anaplan
    Sep 2022 - Mar 2024 (1 year 7 months)
    Develop the strategy and oversee the execution of global demand generation campaigns that drive pipeline and revenue aligned to key business objectives for a leading SAAS connected planning platform. Out-performed $505m pipeline goal in FY 2023. • Create and execute a global full-funnel campaign framework that aligns business goals to revenue targets and defines a global GTM approach • Lead team to develop tactic roadmaps based on the buyer's journey and ensure a consistent customer experience that drives a strong message and clear CTAs • Support the creation and acceleration of pipeline through marketing programs incorporating digital media, paid social, email marketing, nurture, live and virtual events and traditional marketing (ex: di
  • Cengage Learning
    Senior Director, Integrated Marketing Campaigns
    Cengage Learning
    Dec 2018 - Aug 2022 (3 years 9 months)
    Lead marketing strategy that maximizes traffic, demand generation, acquisition, engagement, activation and retention among key audiences in higher education • Implemented always-on, digital marketing campaign model to serve customers' unique needs across the funnel • Hands-on, high performing team-builder ◦ Built team from 4 to 10, including moving paid and social media under my preview • Experience across B2C – ecommerce, B2B2C – digital advertising and CRM nurture flows, B2B – enterprise SAAS model • Developed and scaled new centrally managed campaign processes, eliminating the need for individual product campaigns • Built strong relationship with sales to better define MQLs, and created robust Sales Enablement programs ◦ Partner
  • Fidelity Investments
    Director, Segment Marketing and Acquisition
    Fidelity Investments
    Aug 2015 - Dec 2018 (3 years 5 months)
    Combine business analysis and marketing expertise with a passion for uncovering consumer insights. Worked within a cross-functional team, to identify growth opportunities, build go-to-market strategic plans, and formulate marketing initiatives that deliver consumer value and business outcomes for the Wealth Management product • Monitor and analyze the client base and activity trends to develop hypothesis, strategies and opportunities to drive client and business results • Review, understand, and integrate data and information on the business, market, competitors, and clients to assess opportunities for growth • Partner with chapter members, squads, and marketing functions to develop marketing communications campaigns and programs, to dri
  • C
    Account Supervisor
    CerconeBrownCompany
    Jul 2011 - Aug 2015 (4 years 2 months)
    Small creative agency specializing in branding, advertising and public relations • Create comprehensive marketing plans including research, consumer insights, brand positioning and message hierarchy • Execute on strategic plans through advertising, POS, trade show materials, media relations and social media • Manage all creative projects including brand identity collateral, advertising, sales material and web sites • Manage relationships between agency, clients and creative teams/vendors • Develop, present and manage production plans and budgets
  • Regan Communications Group
    Senior Account Manager
    Regan Communications Group
    Apr 2010 - Jun 2011 (1 year 3 months)
  • F
    Account Executive
    Frause –
    Sep 2007 - Apr 2010 (2 years 8 months)
Education verified_user 0% verified
  • University of Tennessee
    Bachelor of Science
    University of Tennessee
    Aug 2003 - May 2007 (3 years 10 months)