Sarah Marie Dela Pena

I’m Sarah Marie, a Virtual Assistant and Operations Support Professional based in Cavite, Philippines, with over 6 years of experience supporting global businesses through customer service, operations, and remote administrative work. I began my career with established companies such as Expedia, AT&T, and Amazon, where I built a strong foundation in communication, process-driven support, and customer experience. As I transitioned into remote work, my responsibilities expanded into operations-focused roles, where I now specialize in CRM management, project coordination, website support, and bookkeeping assistance. My most recent experience centers on Zoho CRM administration, including pipeline management, data organization, reporting, and workflow optimization. I also support website development and content management, ensuring sites are accurate, functional, and aligned with business goals. In addition, I provide project management and administrative support, coordinating tasks, tracking deadlines, managing documentation, and facilitating smooth day-to-day operations. I also handle basic bookkeeping using ARCA, maintaining organized financial records and supporting transaction tracking and reporting. Alongside operations, I bring experience in lead generation, marketing support, and client communications, having worked with UK- and Australia-based businesses across various industries. I’m highly organized, detail-oriented, and proactive, with a strong ability to manage multiple priorities in fast-paced remote environments. I thrive in roles where I can help businesses streamline systems, improve workflows, and support scalable growth through reliable operations and administrative excellence. Let's Connect!