Sarah Lindsay Integrated Marketing Leader | Brand · Product Marketing ·

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Marketing Consultant

Jan 2024 - Current (2 years 10 months)

Full-stack marketing leader who builds compelling brand and product positions that accelerate growth. I scale integrated marketing operations through strategic brand positioning, product launches, and data-driven lifecycle programs that convert and retain customers. My expertise covers full-funnel optimization from awareness campaigns to retention programs that maximize customer equity.

Lead, Product Marketing Team

Popmenu

Jan 2021 - Dec 2023 (3 years)

Built the product marketing function from the ground up, scaling to a team of three managers and establishing go-to-market frameworks that supported a ten-squad organization through 65+ product/feature launches. Led comprehensive platform repositioning for the company's largest multi-product release, realigning the entire portfolio to new brand narrative and product positioning that drove measurable increases in deal size and pipeline. Spearheaded the inaugural voice AI product launch with differentiated positioning that accelerated adoption and established market advantage. Developed integrated multi-channel lifecycle campaigns spanning digital, email, social, and events. Orchestrated communication strategy to migrate acquisition clients i

Senior Manager, Brand and Product Marketing

Altitude Learning

Jan 2019 - Nov 2020 (1 year 11 months)

Directed brand, product, and field marketing for a SaaS platform during company transition, establishing new brand voice, product positioning, and value proposition messaging deployed across website, sales collateral, and social channels. Led marketing strategy and planning for new-to-market B2C product offerings, conducting competitive analysis to identify differentiation opportunities and defining go-to-market channel strategies. Developed multi-channel execution across website, email, and paid search/social to support lead generation and revenue goals, including campaigns for an international partnership. Managed agency partnerships to execute integrated paid campaigns and designed data-driven lifecycle marketing programs focused on acqu

Product and Brand Marketing Manager

Hobsons

Jan 2017 - Jan 2018 (1 year 1 month)

Built brand and product web presence for a new-to-market SaaS product through website development, content creation, paid advertising campaigns, and social media strategy. Developed account-based marketing strategies with sophisticated audience segmentation and messaging tailored to drive both new business acquisition and customer expansion revenue. Created sales enablement materials including white papers, case studies, videos, and presentations that communicated product value proposition across diverse target audiences. Collaborated with cross-functional teams to drive product launches through strategic messaging and positioning that differentiated solutions in market.

Account Supervisor

RAPP

Jan 2014 - Jan 2016 (2 years 1 month)

Clients: Toyota, Scion
Led strategy and execution of large-scale, multi-channel brand and customer lifecycle programs, with specialization in alternative fuel vehicles, driving new sale and resale revenue across sustainment programs and Auto Show Program activations. Spearheaded go-to-market launches for the all-new Mirai Hydrogen Fuel Cell Vehicle, RAV4 Hybrid, and Prius Family, owning full campaign strategy and execution from brief through deployment. Built strong relationships with key client contacts, working in collaboration to define key business projects, communicate with agency teams, and drive incremental new business opportunities. Owned onboarding of a new Scion client account, building strategy and executing BCRM programs e

Director of Marketing & Communications

Echo Horizon School

Jan 2012 - Jan 2014 (2 years 1 month)

Led complete organizational rebrand for a 3x Apple Distinguished School, developing new brand positioning, messaging platform, and visual identity with full-scale execution across web, email, PR, paid advertising, and print channels. Developed and implemented comprehensive communications strategy across all internal and external touchpoints, driving 35%+ increase in leads and applications within first year of new brand launch. Spearheaded media relations initiatives securing strategic placement in local print and digital publications to enhance institutional reputation and awareness.

Senior Account Executive

The Lukens Company

Jan 2011 - Jan 2012 (1 year 1 month)

Clients: Natural History Museum LA & Museum of Fine Arts, Houston

Managed strategic planning and creative development for multiple cultural institution accounts, overseeing marketing campaigns and creative concepting aligned with organizational objectives. Developed integrated direct response campaigns across direct mail, email, telemarketing, and digital advertising to achieve donor acquisition, member retention, and fundraising goals. Directed digital strategy for online channels including paid advertising, email marketing, and social media, analyzing campaign performance to optimize presence and maximize ROI.

Associate Director, Marketing

Pepperdine University Graziadio School of Business

Jan 2008 - Jan 2011 (3 years 1 month)

Drove comprehensive brand identification, realignment, and strategy development to increase market awareness and recognition while establishing brand standards across all external and internal touchpoints. Executed integrated brand strategy through full-scale website redesign, print collateral development, and multi-channel lifecycle campaigns spanning email, direct mail, digital advertising, and social media to support enrollment goals. Managed strategic relationships with marketing and media buying agencies to develop creative units and negotiate media placements across radio, print, and online venues while optimizing budget and performance. Served as core member of cross-functional implementation team for new CRM database, contributing t

Assistant Director

The George Washington University School of Business

Jan 2005 - Jan 2007 (2 years 1 month)

Managed cross-functional relationships with University Advertising and Graphic Design departments to develop integrated advertising creative units and negotiate strategic media placement across radio, local, and national channels for multi-program campaigns. Led implementation and rollout of Graduate Programs brand campaign "Bring Us Your Ambition," collaborating with stakeholders to ensure consistency of brand messaging, visual identity, and value proposition across all external audience touchpoints including digital, print, and experiential channels. Conducted comprehensive market research and competitive intelligence to identify target populations, analyze competitive landscape, and assess potential market share, translating insights int

Sarah Lindsay

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Sarah Lindsay

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