S
Sarah Lazenby
About
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Aztec, New Mexico, United States
Résumé
Jobs
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Hubspot TechnologistCold Call MeApr 2026 - Current (7 months)• Manage internal and external HubSpot automations, workflows, architecture
• Oversee sales enablement, revops, marketing ops, SDR support
• Utilize Hubspot Breeze for outlining complex workflows, troubleshooting SDR-reported errors, opening tickets
• Employ Claude for HTML, CSS, content
• Work closely with CEO- ZLifecycle Marketing ManagerZeetoTibrioMar 2024 - May 2026 (2 years 3 months)• Managed lifecycle marketing initiatives for 25 million+ active B2C subscribers
• Built, launched, and optimized transactional email and SMS campaigns across 10+ brands using Looker for data analytics
• Continuously developed segmentation, personalization, link tracking (utm parameters), and suppression logic in Ongage, Twilio, WordPress, and more
• Monitored and repaired deliverability and reputation for IP, domain, email, and SMS
• Managed ads revenue (and doubled it in email dept), native ads placement in WordPress, and GA4 accounts for 15+ sites
• Maintained existing (and generated new) affiliate marketing partnerships and planned content and email campaigns
• Worked closely with CEO, VP of Client Success, - PEmail Marketing ManagerProspects HiveNov 2023 - Apr 2024 (6 months)• Executed B2B lead generation and digital marketing campaigns, supporting pipeline and revenue growth.
• Conducted A/B testing and campaign optimization to improve engagement and conversion rates.
• Utilized tools such as SendNow.ai, Klaviyo, Apollo.io, and Google Analytics for campaign management and reporting
• Worked closely with founder - IArea Marketing ManagerItsQuest StaffingJun 2023 - Mar 2024 (10 months)• Created new business opportunities and managed existing client accounts to drive revenue growth.
• Negotiated client contract terms and managed ad creation, publishing, and budget allocation.
• Expanded business into new markets and secured government contracts through strategic sales efforts.
• Worked closely with President, VP of Sales - CDirector of SalesCricket MediaDec 2022 - Jul 2023 (8 months)• Led demand generation, opportunity creation, and prospecting to build a robust sales pipeline (Salesforce, Marketo, Apollo.io)
• Managed lead generation, copywriting, and email campaign execution for B2B sales.
• Utilized data analysis to identify ideal customer profiles and inform sales enablement strategies.
• Collaborated with Product Team to align marketing efforts with customer needs.
• Worked closely with VP of Sales, Director of eLearning - Account ExecutiveBombBombJun 2021 - Jan 2023 (1 year 8 months)• Drove sales growth through email, video, and social media marketing, focusing on outbound campaign execution.
• Created and optimized cold email campaigns, achieving high open rates and engagement.
• Utilized Challenger Sales and SPIN selling techniques to accelerate pipeline velocity.
• Promoted from Sales Development Representative (SDR) to Account Executive (AE) for outstanding performance.
• Worked daily in Outreach.io, Marketo, and Salesforce
• Worked closely with CRO
Education
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- HubSpot Marketing Hub Software CertificationHubSpot AcademyJan 2026 - Current (10 months)Hubspot certification
- HubSpot Email Marketing CertificationHubSpot AcademyJan 2026 - Current (10 months)Hubspot certification
- DMARC CertificationEasyDMARCDec 2025 - Current (11 months)
- HubSpot Digital Marketing CertificationHubSpot AcademyJan 2024 - Jan 2026 (2 years 1 month)Hubspot certification
- MBachelor of Science in MarketingMinnesota State UniversityAug 2016 - May 2019 (2 years 10 months)
- MBachelor of Science in FrenchMinnesota State UniversityAug 2016 - May 2019 (2 years 10 months)
- MBachelor of Science in SpanishMinnesota State UniversityAug 2016 - May 2019 (2 years 10 months)