S

Sarah LaBonty

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New York, United States

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work
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  • Rent the Runway
    Visual Merchandise Manager
    Rent the Runway
    Mar 2024 - Nov 2024 (9 months)
    • Create and maintain customer-driven product collections for website, app, and marketing channels, refreshing assortments daily based on data and merchandising insights. • Analyze customer behavior and sales data to inform product placement and promotional strategies. • Conduct A/B testing to evaluate the effectiveness of site changes and merchandising tactics. • Manage content across key site placements, including navigation and product carousels, while developing content calendars and optimizing performance. • Partner with CMS to ensure quality assurance on all site changes, focusing on enhancing customer experience. • Execute site updates and worked cross-functionally with Creative, Fashion, Inventory, and Marketing teams to infor
  • Old Navy
    Analyst, Planning Integration and Analysis
    Old Navy
    Oct 2023 - Mar 2024 (6 months)
    • Develop and run repeatable analytics to inform seasonal assortment decisions aligned with milestone calendar. • Focus on Omni assortment, while isolating meaningful variants for customer groups. • Track assortment plan against targets during assortment planning cycle. • Use technical and analytical skills to analyze opportunity areas in the business and actionable recommendations for our cross functional partners.
  • Margaux
    Ecommerce Operations Manager + Site Merchandiser
    Margaux
    Mar 2022 - Apr 2023 (1 year 2 months)
    • Manage 30,000 SKUs totaling $10 million in stock. • Forecast and project sales, place product orders, and manage all shipments internationally and domestically. • Analyze market trends and implement recommendations. • Built and managed complex Excel pivot tables for returns data, product sales, and sale management. • Support in reviewing/analyzing inbound and outbound inventory flow and inventory management. • Create engaging product descriptions, visuals, and content that enhance the online shopping experience.
  • L
    E-Commerce & Site Merchandiser Freelancer
    LaBonty Global Partners LLC
    Feb 2021 - Current (5 years 9 months)
    • Collaborate with creative, finance, and marketing teams to create eye-catching and effective product page layouts, banners, and promotional areas that align with brand identity. • Leverage analytics tools to track customer behavior and website performance, using insights to drive decisions around product placement, content strategy, and design improvements. • Conceptualize and execute creative merchandising campaigns, including seasonal promotions, product launches, and sales events. • Stay current with industry trends and competitor offerings, adapting the site's merchandising strategy to maintain a competitive edge. • Lead the creation of dynamic, visually appealing, and high-converting promotional content, from email assets to hom
  • W
    Category Specialist
    Walmart,
    May 2020 - Jan 2021 (9 months)
    • Responsible for forecasting and managing inventory for Sony and Microsoft video games. • Worked with Microsoft and Sony to create marketing campaigns for major launches of new games or new versions. • Managed forecasting and demand planning for all video games online. • Proficiently constructed and managed intricate Excel pivot tables, enabling streamlined analysis and organization of demand/merchandise planning, sales data, and customer shopping trends.