Sarah Boucher Director of Growth Marketing | Demand Generation (Bilingual)

Director of Growth Marketing

Strata Identity

Jan 2024 - Nov 2025 (1 year 11 months)

• Integrated Campaigns & Growth Strategy: Led Strata’s growth marketing strategy across paid media, webinars, podcasts, emails, and events to drive brand awareness, engagement, and pipeline growth. Co-led the team during the VP’s maternity leave, overseeing a national product launch, website changes, and demand campaigns that generated 300+ sign-ups while maintaining team performance under pressure. • Brand & Content Leadership: Ensured brand consistency and messaging alignment across all channels, from videos and podcasts to large-scale campaigns, elevating Strata’s presence in the market. • Thought Leadership & Partnerships: Developed influencer collaborations and strategic partnerships that amplified Strata’s industry authority. • Go-to-

Growth Marketing Manager

Strata Identity

Oct 2021 - Dec 2023 (2 years 3 months)

• Demand Generation: Executed multi-channel campaigns (paid, email, SEO, ABM, and social) to build awareness and drive pipeline. • Video & Webinar Programs: Produced and launched The Identity Heroes videocast, as well as other high-performing video series to deliver consistent engagement and awareness with our technical audience. • Automation & Analytics: Implemented new marketing automation workflows, tracking, and reporting frameworks to measure and optimize campaign ROI and decision-making. • Creative Campaigns: Designed integrated campaigns and event experiences that amplified Strata’s voice and thought leadership. • Project & Vendor Management: Led cross-functional projects, coordinating internal teams, external agencies, and contracto

Marketing Programs Manager

Absolute Software

Sep 2018 - Sep 2021 (3 years 1 month)

- Campaign Management: Project managing Absolute's integrated campaigns and key assets launch across departments (PMM, Creative, Web, Content Marketing, Sales, Communications, Customer Experience...) - Thought Leadership Video Series: Producing, directing, and project managing various video series (working with the content writer, speakers, and video editor) to create awareness, build trust, and drive viewership of Absolute’s YouTube Channel (+325% subscribers in 2 years). - Demand Generation: Optimizing digital marketing initiatives (Search, Remarketing, Account-Based Marketing (ABM), Content Syndication…); Building content tracks aligned with our buyer/customer's journeys. - Webinar Program: Scaling up the thought leadership and customers

Marketing Campaigns Specialist

Absolute Software

Jan 2018 - Aug 2018 (8 months)

Regional Demand Generation Manager, APAC

Arkadin, NTT DATA Inc

Apr 2017 - Nov 2017 (8 months)

• Lead Generation & Content Marketing: Developed multi-channel customer acquisition campaigns across the Asia Pacific region. Enhanced inbound marketing strategies and created a lead scoring matrix, improving lead quality and conversion rates. • Demand Generation & Campaign Management: Designed and executed regional nurture programs to welcome, engage, retain, and educate audiences. Optimized marketing assets and created KPI dashboards to measure campaign performance and ROI. • Regional Marketing Automation Specialist: Provided guidance, training, and expertise to local Marketing Managers on Marketing Automation (Eloqua) and Video Platform (Vidyard), ensuring consistent execution and adoption across the region. • Project Management: Coordin

Marketing Manager, Australia & New Zealand

Arkadin, NTT DATA

Jul 2014 - Jun 2017 (3 years)

• Marketing Strategy: Developed strategic and tactical marketing plans aligned with local sales objectives to support growth and revenue goals. • Brand Awareness & Customer Advocacy: Built and promoted Arkadin’s brand presence through customer reference programs, case studies, and targeted content initiatives. • Demand Generation Campaigns: Executed multi-channel campaigns and programs to generate high-quality leads and support the sales pipeline. • Nurturing Campaigns: Designed and implemented cross-sell and reactivation campaigns to engage existing customers, drive additional revenue, and strengthen relationships. • Sales Campaign Training & Enablement: Provided training and resources to sales teams to ensure effective execution of market

Marketing Operations & CRM Specialist, Australia and New Zealand

Arkadin, NTT DATA

Feb 2013 - Jul 2014 (1 year 6 months)

- Customer Focus: pre and post-sales support, create web based training program, gain client commitment and loyalty, provide online or on-site training, provide any support and assistance to clients ; - Marketing Focus: manage branding projects, generate relevant marketing campaigns, develop and analyse post campaign data and create post and pre campaign reports.

Junior Marketing Manager

Arkadin, NTT DATA Inc

Sep 2011 - Sep 2012 (1 year 1 month)

- Product marketing: translation and localization of product tool kits - Communication material creation for sales team and customers: e-mailing campaigns, PowerPoint presentations, surveys, life-cycle programs & events: training, adoption, best practices, usage growth, up sell etc. - Events organisation: trade shows, events, incentives: team building, sales kick-off, new branding internal & external launch - Marketing automation campaigns

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Web Marketing & Communication Manager

ETag

Nov 2009 - Aug 2011 (1 year 10 months)

- Marketing activities: monthly newsletter, sales enablement tool kits, web site optimisation, Google Adwords campaigns and social media management - Partnerships development: partner management, software training, animation of thematic conferences... - Product launch: software testing, quality control, improvements tracking, software packages, pricing, and distribution channels definition

Sarah Boucher

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