Sara González Strategic marketing professional with a background in

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City Compass Entrepreneurial project development | Professional practices MBA

City Compass

Jun 2024 - Aug 2024 (3 months)

Led user interviews and market research to identify key customer needs, shaping a customer-centric business model and go-to-market approach. Defined the value proposition and functional roadmap of the digital solution, supporting early-stage marketing and strategic positioning.

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Customer Operations Lead

Customs City

Aug 2022 - Dec 2023 (1 year 5 months)

Provided multi-channel customer support by diagnosing stalled transactions, reviewing U.S. customs documentation, and guiding clients through resolution processes, increasing customer satisfaction by 50%. Monitored regulatory updates from U.S. customs authorities and executed technical system testing to validate compliance and functionality, reducing system failures and improving overall customer experience by 60%.

Selected consulting project at Greamspot (Miami): Led digital marketing and content strategy for the U.S. market (Miami)

GreamSpot

Feb 2021 - Jul 2022 (1 year 6 months)

Led digital marketing and content strategy for the U.S. market (Miami), managing website content and brand messaging to strengthen the value proposition and drive a 70% increase in client prospecting through inbound and outbound initiatives. Designed and executed lead generation and cold email campaigns, supporting early-stage sales by qualifying leads and coordinating initial commercial conversations, contributing to a 45% growth in website traffic and social media reach.

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Social Innovation Vice President

AIESEC in Michoacan | AIESEC Mexico

Feb 2021 - Jul 2022 (1 year 6 months)

Launched and led the Social Innovation & Marketing area at the local committee, designing organic social media and event campaigns that increased program participation by 30% and generated 15% more qualified prospects. Built and managed partnerships with universities and corporate allies, leading a multidisciplinary team to deliver 6 monthly events, educate stakeholders on new programs, and ensure end-to-end follow-up and attendee experience.

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Business Operations Coordinator

Servicios Empresariales G Tapia

Jul 2020 - Feb 2021 (8 months)

Coordinated daily operations with agencies and suppliers, overseeing expense tracking and procurement processes, resulting in a 30% improvement in operational efficiency. Supported brand presence through event coordination and content development for social media, increasing customer engagement by 50%.

Sara González

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Sara González

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