Sara Elsharawy Technical Content Designer for AI governance tools @ IBM

Staff Technical Content Designer & Information developer

IBM

Aug 2024 - Current (1 year 9 months)

- Designed and delivered developer and enterprise documentation, enhancing clarity, usability, and end-to-end developer experience across complex SaaS environments. - Built feedback loops with engineering teams to validate workflows, identify friction points, and continuously refine documentation accuracy and clarity. - Restructured information architecture through targeted content audits, improving discoverability, coherence, and overall content freshness. - Led an AI-ContentOps initiative integrating metrics, research, and authoring tools to advance consistency, publication efficiency, and ethical UX standards. - Authored and maintained documentation guidelines and style systems, embedding accessibility and AI-governance principles. - Pre

AIContent Ops Interim Lead

IBM

Feb 2023 - May 2023 (4 months)

Senior Content Designer

IBM

Jul 2022 - Jul 2024 (2 years 1 month)

- Research and design content based on user scenarios and use cases by understanding personas, delivering content for design iterations, developing and clarifying UI terms, actively contributing to design reviews and conducting user testing/research to validate content.

Pre-Doc Research Fellow

Carnegie Mellon University

May 2022 - Feb 2024 (1 year 10 months)

- Working with a lead researcher at the Collaboratory Against Hate research centre that aims to analyze potential design interventions to reduce misinformation on social media, informed by social psychology. - Research work explores the impact of different information source labels to inform the design of a fact-checking entity in warning users about misinformation.

Researcher

Carnegie Mellon University

May 2022 - Feb 2024 (1 year 10 months)

- Working with a lead researcher at the Collaboratory Against Hate research centre that aims to analyze potential design interventions to reduce misinformation on social media, informed by social psychology. - Research work explores the impact of different information source labels to inform the design of a fact-checking entity in warning users about misinformation.

Staff Product Content Designer, Data and AI tools

IBM

Jan 2021 - Current (5 years 4 months)

Cloud and Cognitive Software, Data & AI tools, Watson Studio team. - Collaborating on driving a cohesive end-to-end content experience that moves clients through every phase of their product journey and drives their actions. - Designing, developing, and publishing IBM technical content (e.g., embedded in the UI, product tours, messages, product & API documentation, multimedia). - Research and design content based on user scenarios and use cases by understanding personas, delivering content for design iterations, developing and clarifying UI terms, actively contributing to design reviews and conducting user testing/research to validate content. - AIContentOps Project lead (03/22 - 05/22). - Collaborating with IBM designers and AI Ethics foc

Arab Youth Technology Fellow

Arab Youth Center

Dec 2020 - Aug 2021 (9 months)

Youth under 35, Technologists, Researchers and Young Innovators, selected from all over the Arab World as future Arab changemakers in the field of Technology. Fellowship Partners include mentorship from New York Abu Dhabi University, IEEE, Cisco, IBM, Instagram, TikTok, Almashreq Bank. - Worked with a team on a Business Model for an EdTech C2C platform for the Arab region. - Project was reviewed by the organizing committee and was selected to participate in the Youth Pavilion in EXPO 2020, in attendance of H.E. Minister Shamma Al Mazrui and the Director-General of the Federal Youth Authority of the UAE, H.E. Saeed Al Nazari.

Content Designer, Data and AI tools

IBM

Dec 2020 - Jul 2022 (1 year 8 months)

Cloud and Cognitive Software, Data & AI tools. Watson Studio, Runtimes, Hadoop - Collaborating on driving a cohesive end-to-end content experience that moves clients through every phase of their product journey and drives their actions. - Designing, developing, and publishing IBM technical content (e.g., embedded in the UI, product tours, messages, product & API documentation, multimedia).

Editorial Intern

International Committee of the Red Cross ICRC

Oct 2020 - Dec 2020 (3 months)

Worked with the managing editor of the Insani magazine and blog at the Regional Communication Center (RCC) in Cairo to support the process of content generation, editing, photo researching, organizing, documenting, publishing, promoting and analyzing the KPI of the blog. Included extraction of analytics, drafting newsletters, categorizing the content of the blog and magazine, and archiving and uploading material on public platforms.

Research Fellow

UNESCO

May 2018 - Jun 2018 (2 months)

- A delegate at the IYF2, amongst 40 selected participants. - Advocated for the Preservation of Intangible Cultural Heritage through New Media. - Developed a research proposal to computationally shape stories from archives of intangible cultural heritage. - The project proposal was one of 8 selected for a research residency at Hunan University, Changsha.

Digital Project Lab

Archives Association of Ontario

Jan 2018 - Apr 2018 (4 months)

- Worked in a team to develop a prototype for a location-based experience to connect university students to the archives. - Co-ordinated with the Archives of Ontario. - Conducted customer discovery and UX research. - Trained in Design-Thinking.

Research Assistant – Synaesthetic Media Lab

Toronto Metropolitan University

Jan 2018 - Mar 2019 (1 year 3 months)

- Collaborated with the Tangible Narratives team on product and content development for an application of Mobile-Virtual Reality gaming in outdoor settings. Performed research on user profiles, application testing, and management of design documents. Key Accomplishments: - Identified concept design affordances with user-centred ethical considerations. - Developed lo-fi wireframes for digital interface. - Managed project planning and coordinated the preparation of demo videos, along with the presentation of progress reports on a monthly basis. - Co-authored a paper, which was officially published at the ACM conference on Designing Interactive Systems (DIS) 2019.

Intern

ExO Works

Nov 2017 - Dec 2017 (2 months)

ScriptWriting Delegate

Marché du Film Festival de Cannes

May 2017

Feature film script project was selected amongst 21 chosen out of 278 to Participate in Cannes Film Festival's Marche du Film (Writer's Producers meetings).

Virtual Studio Associate

Transmedia Zone Ryerson University

Jan 2017 - Dec 2018 (2 years)

Transmedia Zone is an incubator for storytelling, media and creative industries operating out of Ryerson University. For more information visit www.transmediazone.ca As a Virtual Studio Associate, I was working mainly in Post-Production. - Trained in constructive co-creation journalism. - Participated in producing a reportage on Keurig Canada's new CSR initiative. - Edited Interviews for the Zone's Incubated Media Projects.

Peer Inclusion Educator

University of Guelph

Aug 2016 - Apr 2017 (9 months)

- Certified Campus Peer Inclusion Educator. - Facilitated and conducted workshops for different diversity groups. - Developed and organized campus-wide events to promote Intercultural Competency Skills. - Planned a 1-week of exhibitions and panel discussions, part of a Diversity campaign.

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Hollywood Summit Delegate

Muslim Public Affairs Council

Jul 2016

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Intern

Double Dutch International DDI

May 2016

Cannes Film Festival

Vice-President at TEDxYouth@Alexandria

TED Conferences

Apr 2011 - Nov 2011 (8 months)

First Lego League Participant (Robotics NXT Coding, Design and Research)

FIRST

Jul 2007 - Mar 2012 (4 years 9 months)

Sara Elsharawy

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