Sara Obando Content Witter

Account Supervisor

Publicis Global Delivery

Apr 2023 - Current (3 years 7 months)

As an Account Supervisor, I led the strategic planning and execution of multimillion-dollar paid media investments for B2C brands, effectively integrating both digital and traditional media channels. I managed multichannel marketing campaigns, ensuring they aligned with brand strategy, audience segmentation, and performance KPIs. My role involved delivering data-driven performance insights and executive reports to senior leadership, which were crucial for optimizing marketing ROI and informing strategic business decisions. Additionally, I implemented AI-driven campaign optimization techniques that significantly improved targeting and conversion rates. I supervised media planning teams and coordinated cross-functional collaboration across st

Sr. Planning Analyst

Publicis Global Delivery

Jan 2022 - Mar 2023 (1 year 3 months)

As a Sr. Planning Analyst, I was responsible for analyzing market trends and developing strategic plans to optimize business performance. I managed the setup and optimization of paid media campaigns across platforms such as Meta, Snapchat, and TikTok, ensuring effective allocation of resources to maximize reach and engagement. Additionally, I produced detailed performance reports and strategic insights, providing actionable campaign recommendations that drove growth. I collaborated closely with marketing teams to support the planning and execution of integrated media strategies, leveraging my understanding of content management principles to enhance overall campaign effectiveness. Furthermore, I implemented the setup, optimization, and perf

Content Writer

Tradeview Markets

Jul 2021 - Aug 2022 (1 year 2 months)

As a Content Writer, I specialize in developing engaging written content for various digital platforms, including blogs, websites, e-books, academic materials, social media copy, and email marketing campaigns in both English and Spanish. My role involves leveraging content management systems and tools like Google Docs to create compelling narratives that resonate with diverse audiences. I have successfully implemented digital marketing strategies that enhance lead generation and brand engagement, while also managing email marketing initiatives and newsletters to ensure effective communication. Additionally, I have supported internal communications and contributed to international content localization efforts, ensuring that our messaging is

P

Account Manager

PGD Latam - Publicis Groupe

Jul 2021 - Aug 2022 (1 year 2 months)

As an Account Manager, I was responsible for the setup and optimization of paid media campaigns across various platforms, including Facebook, Instagram, Snapchat, TikTok, Twitter, Pinterest, and Google Ads. I provided comprehensive insights and reporting, delivering strategic recommendations that significantly improved campaign ROI and marketing efficiency. My role involved managing client relationships and ensuring that campaign strategies were aligned with their business objectives. Additionally, I supported brand communications to enhance alignment and performance improvement. While content management and content management systems were not my primary focus, I utilized my understanding of these areas to ensure that the messaging and crea

Senior Strategy Analyst

buho media

Mar 2020 - Jul 2021 (1 year 5 months)

As a Senior Strategy Analyst, I conducted comprehensive national and international media analysis, focusing on both social and traditional media trends. My role involved qualitative and quantitative reporting, providing client recommendations regarding stakeholders, audience engagement, and emerging media trends. I also analyzed and made recommendations for digital product development, social media, and web strategy, addressing critical issues such as human rights, minority rights, and counterterrorism. In addition to my core responsibilities, I leveraged my skills in media buying to enhance campaign effectiveness and optimize marketing strategies. I utilized candidate relationship management (CRM) tools to maintain strong connections with

Strategy Analyst

buho media

Jan 2019 - Dec 2022 (4 years)

As a Strategy Analyst, I was responsible for developing and executing social media campaigns, alongside comprehensive reporting to assess their effectiveness. My role involved influencer marketing and campaign management, ensuring that content creation and management aligned with our digital marketing objectives. I utilized social media marketing strategies to enhance brand visibility and engagement, while also overseeing social media management and video editing to create compelling content. Additionally, I produced detailed media reports on brand perception and communication effectiveness, which provided valuable data to support both national and international marketing strategy initiatives, thereby enhancing our overall media buying and

E

Columnist (International Column)

El Nuevo Siglo

Aug 2018 - Apr 2020 (1 year 9 months)

As a Columnist for the International Column, I wrote insightful articles on contemporary international issues for both digital and printed press, covering a wide range of topics including migration, international politics, geopolitics, health, armed conflict, economy, development, denuclearization, and rights. My expertise in writing, storytelling, copywriting, and content creation allowed me to effectively engage readers and present complex subjects in an accessible manner. Additionally, I utilized digital marketing strategies to enhance the reach of my articles, ensuring that critical discussions on issues such as refugees and global conflicts resonated with a broader audience.

Sara Obando

About

Detail

Timeline

Résumé

Sara Obando

About

Detail

Behavioral traits