S
Santiago Betancourt
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Detalle
Marketing Manager
Antioquia, Colombia
Contacta a Santiago con respecto a:
Trabajo flexible
Desde
COP100k/hora ~USD24.6/hora
Línea de tiempo
work
Trabajo
Résumé
Trabajos
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- TSr Marketing Automation ConsultantThe Pedowitz GroupJul 2022 - Actual (3 años)
- SMarketing ManagerSkhollJun 2021 - Jul 2022 (1 año 2 meses)- Increased lead generation by 80%, qualified rate by 50%
and new customers by 60%
- In charge of the marketing department, focused on building
and executing B2B strategies for lead generation, lifecycle
optimization, retention and revenue growth for logistics
companies across the Americas. - Sr. Digital StrategistContáctica.Nov 2018 - Jun 2021 (2 años 8 meses)- Responsible for creating and measuring digital marketing
strategies focused on each client's business goals, focused
on the Puerto Rican market, working for Banco Popular,
Pepsi, Directv, Ron del Barrilito and others - BDigital Marketing ConsultantBeta MarketingJun 2017 - Jun 2019 (2 años 1 mes)- Increased website traffic by 70%, online sales by 30% and
social followers by 260%.
- Consultant for startups in Colombia, focused on digital
adoption and growth, e-commerce, social media, UX and
paid media strategies. - Marketing StrategistPensemos S.A.Abr 2016 - Jun 2017 (1 año 3 meses)- Increased qualified leads by 130%, led multiple webinars
that led to 5 key account opportunities.
- In charge of planning, executing and leading all marketing
efforts for a B2B software company in Colombia. - SMarketing ManagerStartup BasecampNov 2014 - Nov 2015 (1 año 1 mes)- Increased digital demand by 140%, maintaining a 90%
capacity with a company growth of 80%. Advised more than
35 international stratups on digital marketing and growth
hacking
- Responsible for planning and executing all marketing efforts
for a startup in San Francisco (CA) focused on helping other
startups thrive in the Bay Area. - MAdvertising CopywriterMc Cann, LeoMay 2009 - Ago 2013 (4 años 4 meses)Led the creative team for digital and BTL campaigns for PepsiCo, LATAM Air, Exxon Mobil. Built messages, creative ideas and strategies for multinational companies like Avianca, Corona, Durex, Nestlé, Falabella, Diageo and Chrysler.
Educación
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- Social Communications and AdvertisingPontificia Universidad Javeriana
- Master of International StudiesHult International Business School