Santiago Betancourt
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Santiago Betancourt  new_releases

About

Detail

Marketing Manager
Antioquia, Colombia

Contact Santiago regarding: 

Flexible work
Starting at COP100K/hour ~USD23.8/hour

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • T
    Sr Marketing Automation Consultant
    The Pedowitz Group
    Jul 2022 - Current (2 years 10 months)
  • S
    Marketing Manager
    Skholl
    Jun 2021 - Jul 2022 (1 year 2 months)
    - Increased lead generation by 80%, qualified rate by 50% and new customers by 60% - In charge of the marketing department, focused on building and executing B2B strategies for lead generation, lifecycle optimization, retention and revenue growth for logistics companies across the Americas.
  • Contáctica.
    Sr. Digital Strategist
    Contáctica.
    Nov 2018 - Jun 2021 (2 years 8 months)
    - Responsible for creating and measuring digital marketing strategies focused on each client's business goals, focused on the Puerto Rican market, working for Banco Popular, Pepsi, Directv, Ron del Barrilito and others
  • B
    Digital Marketing Consultant
    Beta Marketing
    Jun 2017 - Jun 2019 (2 years 1 month)
    - Increased website traffic by 70%, online sales by 30% and social followers by 260%. - Consultant for startups in Colombia, focused on digital adoption and growth, e-commerce, social media, UX and paid media strategies.
  • Pensemos S.A.
    Marketing Strategist
    Pensemos S.A.
    Apr 2016 - Jun 2017 (1 year 3 months)
    - Increased qualified leads by 130%, led multiple webinars that led to 5 key account opportunities. - In charge of planning, executing and leading all marketing efforts for a B2B software company in Colombia.
  • S
    Marketing Manager
    Startup Basecamp
    Nov 2014 - Nov 2015 (1 year 1 month)
    - Increased digital demand by 140%, maintaining a 90% capacity with a company growth of 80%. Advised more than 35 international stratups on digital marketing and growth hacking - Responsible for planning and executing all marketing efforts for a startup in San Francisco (CA) focused on helping other startups thrive in the Bay Area.
  • M
    Advertising Copywriter
    Mc Cann, Leo
    May 2009 - Aug 2013 (4 years 4 months)
    Led the creative team for digital and BTL campaigns for PepsiCo, LATAM Air, Exxon Mobil. Built messages, creative ideas and strategies for multinational companies like Avianca, Corona, Durex, Nestlé, Falabella, Diageo and Chrysler.
Education verified_user 0% verified
  • Pontificia Universidad Javeriana
    Social Communications and Advertising
    Pontificia Universidad Javeriana
  • Hult International Business School
    Master of International Studies
    Hult International Business School