S

Santiago Zuleta Borda

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Creativo Gráfico
Bogotá, Bogota, Colombia

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Résumé

Jobs verified_user 0% verified
  • RealUp Media
    Regional Account Coordinator
    RealUp Media
    Jan 2023 - Jan 2024 (1 year 1 month)
    Creation and management of integrated marketing campaigns to attract and retain customers. Development of campaign strategies following meetings with clients to clarify objectives. Daily monitoring and supervision of campaign execution, measurement, and success. Building campaign strategies in Excel and preparation of periodic performance reports. Utilization of data and feedback to enhance future campaigns. Analysis of consumer behavior to tailor strategies. Management of brands and influencers in each campaign.
  • G
    Project Assitant
    Goldfish Influencer Marketing
    Jan 2022 - Jan 2023 (1 year 1 month)
    Support all projects assigned within the company. Propose, onboard, and negotiate influencer profiles aligned with the assigned campaigns within the company. Include, onboard, and develop presentations for the proposed profiles. Provide ongoing support and guidance to influencers during campaign execution, ensuring adherence to established schedules and requesting relevant metrics to ensure optimal execution/measurement. Provide quantitative and qualitative reporting of campaign results. Proactively develop optimal commercial management with assigned and new clients, meeting the assigned sales quota for the position.
  • Ogilvy
    Account Executive
    Ogilvy
    Jan 2021 - Jan 2022 (1 year 1 month)
    Create reports on proposals to clients, budgets, and campaigns related to established objectives. Continuously follow up with clients to receive feedback on actions and decisions taken, in order to refine strategies and maintain a path that satisfies the client. Develop campaigns and constantly seek new opportunities for the brands being managed to advertise across various digital media. Collaborate with Account Planners, supervise the work of creatives and the marketing department to ensure that the campaign aligns with the client's intentions. Serve as the liaison between the client and the agency.
  • C
    Account Leader
    Clout Central de Influencers
    Jan 2021 - Jan 2022 (1 year 1 month)
    Plan budgets and activities for managing company accounts, such as DiDi, Daimler, DataCrédito, BUPA, among others. Establish KPIs for the business. Provide feedback, insights, and advice to staff managing accounts to help them meet their quotas/objectives. Conduct performance evaluations using key metrics. Serve as the primary point of contact for clients. Understand client requirements and needs to offer solutions. Ensure timely delivery of projects. Resolve issues to maintain strong client trust as quickly as possible.
  • Hill+Knowlton Strategies
    Account Executive Intern
    Hill+Knowlton Strategies
    Jan 2020 - Jan 2021 (1 year 1 month)
    Draft content for required proposals, such as opinion columns, press releases, insights, and copywriting. Attend meetings with clients to refine Public Relations strategies. Follow-up in the communication area and conduct research to identify clients' needs, concerns, and expectations. Deliver materials for approval or modification as required.
  • DC Influencer Marketing
    Project Developer
    DC Influencer Marketing
    Responsible for talent scouting for advertising campaigns. Managing campaign executions with influencers. Negotiating influencer profiles aligned with brands. Providing quantitative and qualitative reporting of campaign results.
Education verified_user 0% verified
  • Brother Escuela de Creativos
    Certificate in Creativity
    Brother Escuela de Creativos
    Jan 2020 - Jan 2021 (1 year 1 month)
  • Universidad Jorge Tadeo Lozano
    Advertising
    Universidad Jorge Tadeo Lozano
    Jan 2016 - Jan 2021 (5 years 1 month)
  • Centro Colombo Americano
    English B1
    Centro Colombo Americano
    Jan 2014 - Jan 2015 (1 year 1 month)
  • M
    Marketing Tools: Digital Marketing Google Analytics Essential Training Building an Integrated Online Marketing Plan Prob
Publications verified_user 0% verified
  • "
    "Disruption®, las reglas no son una opción: TBWA" "Trabajo con cariño y profesionalismo: Mullen Lowe SSP3" "Interactive
    Jan 2018
  • "
    "Disruption®, las reglas no son una opción: TBWA" "Trabajo con cariño y profesionalismo: Mullen Lowe SSP3" "Interactive
    Jan 2018