Santiago Tovar

Santiago Tovar

About

Detail

Paid Media | Performance & Growth lead scope
Bogota D.C., Colombia

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Omnicom Group
    Senior associate
    Omnicom Group
    Apr 2024 - Current (2 years 7 months)
    - Owned and managed $3.5M+ quarterly media investment across Meta, TikTok, Snapchat, Reddit, Google Ads, Amazon Ads, and Walmart Ads Center for multinational brands (SC Johnson portfolio).
    - Led performance optimization across ROAS, CPC (conversion), CPM, CTR, and lead generation KPIs, ensuring efficient budget allocation and scalable results.
    - Acted as performance lead in quarterly planning (FY/Q planning), media proposals, and optimization roadmaps aligned with business objectives.
    - Implemented and managed tracking solutions, including pixels, conversion events, and GA4 configurations to ensure accurate measurement.
    - Built and maintained performance dashboards and reports using Looker Studio, enabling data-drive
  • Publicis Global Delivery
    Account Manager - Paid Media
    Publicis Global Delivery
    Mar 2023 - Apr 2024 (1 year 2 months)
    - Managed and executed paid media campaigns across Paid Social, Search, and Programmatic, ensuring alignment with client objectives and performance targets.
    - Oversaw media plans, content calendars, creatives, and tracking implementations to guarantee campaign accuracy and efficiency.
    - Conducted quality assurance (QA) processes to prevent errors and ensure best practices across accounts.
    - Delivered monthly and bi-weekly performance reports with insights, recommendations, and optimization opportunities.
    - Collaborated closely with internal teams and clients to improve campaign outcomes and operational workflows. Additionally, utilized customer relationship management (CRM) insights to enhance paid media strategies a
  • C
    Paid Media Partner
    CASA NARANJA SAS
    Apr 2022 - Feb 2023 (11 months)
    - Planned, executed, and optimized paid media campaigns across Meta, Google Ads, and LinkedIn Ads, driving significant engagement and conversions.
    - Managed monthly client budgets and media plans to achieve defined performance goals, ensuring efficient allocation of resources.
    - Led reporting and client meetings to discuss results, insights, and optimization strategies, fostering strong client relationships and transparency.
    - Utilized Sprout Social for competitor benchmarking and social listening to inform strategy, enhancing campaign effectiveness.
    - Collaborated with internal teams to leverage customer relationship management (CRM) insights, particularly in lead generation campaigns for a footwear brand (ASICS). T
  • C
    Community Manager & Paid Partner
    CA PREMIUM CLEANING SERVICES
    May 2021 - Jan 2022 (9 months)
    Managed paid media campaigns across Google Ads, Meta, LinkedIn and Pinterest focused on lead generation and
    brand awareness in the U.S. market.
    - Handled website performance, SEO/SEM, conversion tracking and lead flow optimization.
    - Managed customer inquiries (PQRS), content calendars and community management processes
  • Épica
    Digital Planner public Remote experience
    Épica
    Mar 2020 - Mar 2022 (2 years 1 month)
    - Managed paid digital campaigns with monthly investments of $30K USD, focused on lead generation, traffic, and awareness.
    - Conducted bi-weekly optimization rounds to improve KPI performance and ROI.
    - Supported creative strategy, copywriting, and performance analysis.
    - Leveraged customer relationship management (CRM) data to enhance campaign performance and lead quality by aligning paid media audiences with CRM segments. Analyzed lead quality and downstream performance based on CRM feedback, which informed lead scoring logic and campaign optimization strategies. This integration of CRM insights was crucial for making informed decisions regarding targeting, scaling, and quality optimization, ultimately driving better con
  • P
    Community Manager & Editor
    PETROPOLIS CLUB
    Jan 2018 - Jan 2019 (1 year 1 month)
    - Edición de videos para la compañía Petropolis con el fin de mostrar las cualidades de la empresa e implementar y mostrar las instalaciones que posee la empresa además del manejo de sus redes sociales y respuestas de PQRS
Education verified_user 0% verified
  • Universidad Sergio Arboleda
    Diplomado en Planner Digital
    Universidad Sergio Arboleda
    Jan 2022 - Aug 2022 (8 months)
  • Melbourne Polytechnic
    Certificado en Inglés Avanzado
    Melbourne Polytechnic
    Jan 2020 - Jan 2021 (1 year 1 month)
  • Universidad Sergio Arboleda
    Pregrado en Publicidad Internacional
    Universidad Sergio Arboleda
    Jan 2017 - Jan 2022 (5 years 1 month)