Santiago Rodriguez
About
Detail
Data analyst, Digital Marketer, AR Creator - Freelance
Georgia, United States
Résumé
Jobs
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COOStarlight MediaJun 2024 - Current (2 years 5 months)- Account ManagerSpectacular MediaJan 2023 - Jun 2024 (1 year 6 months)- Crafted and implemented seasonal marketing initiatives with a strategic focus on boosting sales and elevating brand recognition.
- Leveraged Adobe Photoshop to design captivating visuals for marketing collateral, social media content, and advertisements.
- Executed impactful paid search tactics and campaigns to amplify online presence, attract traffic, and generate qualified leads.
- Oversaw Google Ads campaigns, fine-tuning keyword selection, ad placement, and bidding strategies to optimize conversions and maximize return on investment.
- Played an active role in creating engaging online content such as social media updates, augmenting brand visibility and fostering audience engagement.
- Experienced photographer - Marketing Operations SpecialistTalpa SupermercadosSep 2022 - Apr 2023 (8 months)• Developed and executed targeted marketing campaigns aligned with seasonal objectives, focusing on driving sales and enhancing brand awareness.
• Utilized Adobe Photoshop to create visually appealing graphics and designs for marketing materials, social media posts, and advertisements.
• Implemented effective paid search strategies and campaigns to enhance online visibility, drive traffic, and generate leads.
• Utilized automation tools and platforms to streamline customer review management processes, resulting in increased efficiency and scalability.
• Monitored and analyzed campaign performance metrics to identify areas of improvement and implement optimization strategies for paid search campaigns. - Marketing AssistantWhoooJan 2021 - Aug 2022 (1 year 8 months)• Deployed effective marketing campaigns for 4 Chilean companies, boosting brand awareness by 25% and customer engagement by 20%.
• Optimized clients' search engine rankings through SEO/SEM campaigns, resulting in a 30% improvement in organic traffic.
• Analyzed ad performance & website traffic via Google Analytics, generating actionable reports to drive Brand Awareness
• Identified high-volume target keywords & negative keywords across all channels to maximize campaign success & reduce spend by 40%.
• Crafted engaging web content that adhered with brand guidelines while managing social media accounts for 4 clients. - Marketing InternWhoooJan 2021 - Oct 2021 (10 months)
- Content WriterGlobal Commerce MediaJan 2021 - Apr 2021 (4 months)• Market research and analysis
• Website conception and design
• WordPress content management system handling
• Creation of search engine optimized content
• SEO OnPage
• Social media marketing - Team SupervisorTeleperformanceMay 2020 - Jul 2020 (3 months)• Monitor daily performance metrics and coach and educate agents to improve their performance
• Take initiative and demonstrate leadership by developing performance improvement plans and administering coaching and disciplinary action as needed
• Provide excellent customer service to all clients and demonstrate advanced knowledge of client products
• Organize and train new information to internal representatives, identify trends in call handling and customer issues, and thrive in a fast-paced, high-energy team environment - Customer Service RepresentativeTeleperformanceOct 2019 - May 2020 (8 months)• Assisted customers with billing inquiries, technical support, and general account questions
• Resolved customer complaints and escalated complex issues to the appropriate team
• Utilized active listening and empathetic communication to understand and address customer needs
• Maintained consistently high customer satisfaction ratings through effective communication and problem-solving skills
Education
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- Diplomado de formación básico en habilidades de programación de misión TIC 2022Universidad Nacional de ColombiaMay 2021 - Oct 2021 (6 months)
Projects (professional or personal)
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