Santiago Poveda
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Programmatic Account Director
Bogotá, Colombia
Contact Santiago regarding:
work
Full-time jobs
Starting at
COP16M/month ~USD3.97K/month
Timeline
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Education
Résumé
Jobs
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- EProgrammatic Account DirectorEssenceMediacom UKNov 2022 - Current (2 years 9 months)- Media Planning and strategic management of programmatic team for The Coca Cola Company. - Lead central and mediteranean clusters including Austria, Belgium, Germany, Netherlands, Poland, Switzerland, Spain, France, Italy, Portugal, Greece, Cyprus, and Baltics. - Average monthly handling of €4 million. - Build and manage partnernships with clients and third-party services. - Lead multicultural team from +6 different nationalities - Interview international candidates to join the team
Senior Manager ProgrammaticGroupMMar 2022 - Nov 2022 (9 months)- Coordinate and monitor PBU operations team providing support to different brands for EMEA, LATAM, and NA markets. - Facilitate solutions and find ways to reduce problems and incidents that may arise inside the operation. - Manage relationships with clients and third-party services. - Work with multiple teams across the digital operation, including Analytics, Buy Enablement, and Ad Operations, focusing on maintaining good communication and achieving client's KPIs. - Continuous development of improvement plans and projects that add value to the processes and the digital operation. - Guide managers to comply with the expectations of the client. - Maximize team efficiency, productivity, and performance through action and personalized plans ba- Manager ProgrammaticGroupMMar 2021 - Mar 2022 (1 year 1 month)- Awarded as ‘champion’. Best Programmatic manager of Q4-2021. - Creation of new pacing report, which reduced in 82% time to be updated. - Manage performance team of programmatic campaigns. - Interview and approve candidates to join programmatic team. - Accounts in charge: PlayStation US, Bose, Shell, Signet, UPS.
- Senior Campaign ManagerPublicis GroupeNov 2019 - Mar 2021 (1 year 5 months)- Improve customer satisfaction by 60% and keep it above 4.4 / 5. - Exceed by 20% the KPIs set by the client. - Lead the implementation and performance team of digital marketing campaigns in US markets with Programmatic platforms. - Manage communication with agency and clients. Analysis and presentation of results. - Knowledge of accounts and ability to execute campaigns if necessary. - Accounts in charge: USAA, Bass Pro Shops, Cabela’s, Pizza Hut.
- MStrategic Marketing ManagerMédicos Generales ColombianosMay 2017 - Nov 2019 (2 years 7 months)- 20% increase in attendance at academic symposiums held in 14 cities. - 80% increase in traffic in social media. - 10% increase in opening rate of mail-marketing campaigns, representing a 15% increase in billing. - Sale of conferences and stands for symposiums to the pharmaceutical industry. - Strategic planning of marketing campaigns to achieve engagement and brand positioning. - Planning and management of academic events in 14 cities of the country, for a total of 42 events per year. - Promotion in social media, website and SEO to meet customer expectations (pharmaceutical industry).
- MMarketing CoordinatorMédicos Generales ColombianosJan 2016 - Dec 2016 (1 year)- Design and management of mail marketing campaigns, database management of 43,000 doctors. Management and logistics of 42 academic symposiums in the country. Planning, promotion and advertising of events through the search and social media.
- ODigital DesignerObjeto Diseño SASJul 2015 - Dec 2015 (6 months)- Materialización de conceptos para consumidor final, diseño de mobiliario corporativo, planos de distribución, visualización de propuestas comerciales. Levantamiento de planos técnicos en espacios físicos y consecución de clientes. - Manejo y supervisión de personal.
- MWeb DesignerMédicos Generales ColombianosMay 2014 - Jul 2015 (1 year 3 months)- Desarrollo de mail-marketing y administración de página web. Manejo de bases de datos.
Education
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- Congreso EXMA 2019 - Mercadeo, Emprendimiento, Innovación y Servicio, Gestión y Servicios de Recursos HumanosUniversidad EANJan 2019
- Master in Strategic Management, Administración y Gestión de EmpresasUniversidad de la SabanaJan 2018 - Jan 2020 (2 years 1 month)
- Intercambio académico, Ingeniería de Diseño de ProductoUniversidad Escuela de Administración y Finanzas y TecnologíasJan 2014
- Italiano Livello 3, Italian CourseIstituto Italiano di CulturaJan 2013
- Industrial Designer, Diseño Industrial y de ProductosPontificia Universidad JaverianaJan 2010 - Jan 2015 (5 years 1 month)