Business Analyst – Sales & Market Intelligence
SkillGigs
Jul 2022 - Jun 2025 (3 years)
• Owned sales pipeline analytics covering lead sourcing, qualification stages, deal velocity, and conversion trends.
• Designed Tableau dashboards tracking customer acquisition cost, deal aging, win-loss patterns, and regional pipeline
distribution.
• Built segmentation models using industry, revenue size, and buyer persona clustering.
• Conducted territory performance analysis to identify underpenetrated market segments.
• Created structured reporting templates for executive revenue review meetings.
• Developed SQL queries integrating CRM data with marketing campaign metrics.
• Performed churn driver analysis using service engagement and contract-level data.
• Built customer lifetime value modeling framework for leadership forecasting.
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