MARKETING CAMPAIGN DASHBOARD
Jun 2023 - Jul 2023 (2 months)
• Developed and implemented a Power BI dashboard to analyze and optimize advertisement profitability and strategy, resulting in a 25% increase in ROI and a 20% reduction in ineffective ad spend. • Transformed and processed client's data by using Power Query and DAX to ensure data completeness and validity. • Provided technical insights on how the client can fully utilize their data by introducing different technologies.