Marketing Manager, Electric Fans
Usha International ltd
May 2024 - Current (2 years 5 months)
Digital & E-Commerce:
Instrumental in leading an Amazon Exclusive fan launch for Usha's Premium series with a digital media budget of ₹3 Cr.
Drove the e-commerce launch of the AeroEdge Series by optimizing listings and SEO, and managing a ₹50L digital promotion budget
Instrumental in supporting e-commerce team by optimizing product listings via, SEO rich keywords A+ Content & Rich Product Descriptions (RPD).
Branding & Marcomm:
Co-created the TVC brief and storyboard for an upcoming premium fan launch in collaboration with the agency and internal stakeholders
Contributed to the development of the FY25–26 marketing calendar, aligning product launches with seasonal campaigns and brand initiatives
Collaborate