Sam Boone

Senior Content Strategist

Verizon

Sep 2024 - Current (2 years 2 months)

Unified content vision and voice system. Built a shared framework and tone standards, bringing all Verizon products under one cohesive language. Embedded content in product design & product marketing. Re-architected Verizon Protect app end-to-end (onboarding, catalog, homepage, help, features), making every interaction simpler and more connected. +24% increase in completion of security actions. 74% conversion rate post-optimization by grouping high-friction points with immediate value. Led creative & operational excellence. Introduced highly organized, lightweight governance to raise efficiency; coached cross-functional teams linking storytelling to UX. Validated impact through testing and optimization. Analyzed upsell funnel performance an

Senior Content Designer (Contract)

Atlassian

Mar 2024 - Jul 2024 (5 months)

Directed UX content strategy for Confluence and Jira growth initiatives, defining messaging hierarchies across product-led experiments. Designed flows and optimized onboarding, achieving: +23.6% increase in Jira product signups. +27.8% increase in Confluence "sign-up to start” conversions. Developed frameworks for recurring experimentation and content alignment.

Senior Associate, Sales Enablement (Contract)

DoorDash

Nov 2022 - Apr 2023 (6 months)

Produced B2B sales and marketing content, such as case studies and 1-pagers. Oversaw production, updates, and distribution of monthly merchant newsletter.

Content Specialist

Tumblr

Jan 2022 - May 2022 (5 months)

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Content Lead/Associate Creative Director (Contract)

Beyond Design Agency

Jun 2021 - Feb 2024 (2 years 9 months)

Led cross-disciplinary creative direction for Google, Snap, and fintech clients. Led content strategy and site consolidation for the PeopleOps intranet serving 182K+ employees, improving navigation and content clarity across teams. Directed navigation and taxonomy redesign for go/marketing; built scalable content systems and guidelines to strengthen brand and UX alignment. Snapchat: Built content architecture and UX copy for Creator Hub and B2B partners. Mentored content designers and facilitated workshops, and drove thought leadership on strategic writing, systems, and voice coherence.

Senior Content Marketing Copywriter

Empowered Education

Apr 2021 - Jun 2022 (1 year 3 months)

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Content Strategy Consultant

Dosh Cardlytics

Mar 2021 - Aug 2021 (6 months)

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Senior SEO Writer

Scary Mommy

Jan 2021 - Aug 2022 (1 year 8 months)

Senior Content Strategist

Aspen University

Feb 2017 - Jan 2021 (4 years)

Led content marketing team, uniting brand and UX content across marketing programs. Created editorial systems, optimized user journeys, and launched the Altitude blog. 5-10% increase in monthly traffic through SEO-focused content. Developed value propositions and messaging for nursing, education, and business programs to strengthen audience relevance. Mentored and managed a remote editorial team. Researched and authored six white papers on graduate-level nursing and education, building authority and trust with academic audiences.

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Director of Communications & Events

Princeton Club of NY

Jan 2014 - Sep 2015 (1 year 9 months)

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Education Editor

Press4Kids

Jun 2012 - Jul 2013 (1 year 2 months)

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Teacher

Philip Coltoff Center

Aug 2009 - Aug 2012 (3 years 1 month)

As a Teacher, I was responsible for creating and delivering engaging lesson plans that catered to diverse learning styles, ensuring that all students grasped complex concepts effectively. My strong classroom management skills allowed me to maintain a positive and productive learning environment, fostering student engagement and collaboration. Additionally, I utilized my understanding of content strategy to effectively present and repackage complex information, making it accessible to students with varying levels of comprehension. This approach not only enhanced their learning experience but also equipped them with the skills to analyze and interpret information critically.

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Sam Boone

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