Sandra Parra Castro

Sandra Parra Castro  new_releases

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Detail

Key account manager
Bogota D.C., Colombia
Contact Sandra regarding: 
Flexible work
Starting at USD50k/hour

Timeline

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Résumé

Jobs verified_user 0% verified
  • P
    Account Executive
    PhiDimensions
    Jan 2024 - Current (2 years 5 months)
    - Opened greenfield accounts and grew existing client portfolio in Colombia and LATAM. - Developed and executed account coverage and demand generation strategies. - Increased billing over 100% in existing accounts through upsell initiatives. - Organized marketing events targeting new enterprise clients. - Leveraged AI (Artificial Intelligence) tools to enhance business development and client engagement efforts, particularly within the Salesforce and MuleSoft ecosystem. Utilized AI to streamline prospecting by quickly identifying qualified leads, analyzing market trends, and customizing proposals based on client data. Additionally, employed AI-driven insights to improve forecasting accuracy and tailor messaging during RFP and sales proce
  • C
    Senior Sales Associate
    C4C7US
    Jan 2023 - Jul 2023 (7 months)
    - Led outreach and closed business across multiple LATAM markets, driving significant revenue growth. - Identified whitespace within current accounts to accelerate cloud adoption, ensuring clients received tailored solutions that met their evolving needs. - Delivered consistent pipeline growth and met KPI targets through strategic planning and execution. - Leveraged AI (Artificial Intelligence) tools to enhance efficiency and drive better results across the sales cycle, utilizing AI for lead generation, prospect scoring, and personalized outreach. This approach helped prioritize high-potential clients and tailor communications based on their specific needs. Additionally, AI-powered analytics provided deeper insights into customer behavio
  • MetaMap
    Account executive
    MetaMap
    May 2022 - Current (4 years 1 month)
    - MetaMap is the digital trust and reputation layer that powers borderless services worldwide. - By providing new ways to assess legal, financial, and work data, our customizable workflows empower service providers to reach more customers and truly unlock borderless growth. - As an Account Executive, I leveraged AI-powered tools to enhance my understanding of customer verification patterns, streamlining the sales process for identity and compliance solutions. AI insights allowed me to deliver more relevant solutions by analyzing user behavior and industry-specific risk profiles. - Additionally, I utilized AI to prioritize accounts, customize outreach, and accelerate deal cycles, particularly with fintech and digital platform clients requ
  • NTT Ltd
    Business development manager - enterprise
    NTT Ltd
    Mar 2020 - Apr 2022 (2 years 2 months)
    - Accountable for new business development in LATAM - Helping customers on digital transformation through cloud communications - Consultative selling •Positioning Event services •Planning and execution of coverage and demand generation •Accountable for the development of new business opportunities in strategic accounts, mapping new contacts and whitespaces •Building and maintaining excellent relationships with customers, channels and business partners •Teamwork with interdisciplinary areas of the company and business partner ecosystem
  • 3dementes interactive
    Senior account executive
    3dementes interactive
    Feb 2019 - Mar 2020 (1 year 2 months)
  • Arkadin
    Strategic account manager
    Arkadin
    May 2018 - Feb 2019 (10 months)
    - Accountable for new business development in Colombia and South Cone region - Helping customers on digital transformation through cloud communications - Consultative selling •Positioning Event services •Planning and execution of coverage and demand generation •Accountable for the development of new business opportunities in strategic accounts, mapping new contacts and whitespaces •Building and maintaining excellent relationships with customers, channels and business partners •Teamwork with interdisciplinary areas of the company and business partner ecosystem
  • Blackboard Inc
    Account executive
    Blackboard Inc
    Feb 2017 - Apr 2018 (1 year 3 months)
    - Account Executive responsible for the development of new businesses for Central America, Bolivia and Ecuador. - Creation of new business opportunities for the territory with an effective pipeline. - Closing of businesses and opening of new markets. - Proper management of current clients and compliance with renewal contracts in the current client portfolio
  • Oracle
    Technology sales representative
    Oracle
    Jul 2014 - Jun 2016 (2 years)
    - Telesales representative responsible for the development of the complete sales processes, quota and development for enterprise accounts
  • IBM
    Inside sales representative
    IBM
    Dec 2011 - Aug 2013 (1 year 9 months)
    - Responsible for the development of the complete sales processes, quota and development for Spanish South America, that includes countries like Colombia, Chile, Peru and Argentina.
Education verified_user 0% verified
  • Universidad de la Sabana
    BS Business Administration
    Universidad de la Sabana
    2005 - 2010 (5 years 1 month)
Awards verified_user 0% verified
  • NTT DATA
    LATAM SALES TOP PERFORMER
    NTT DATA
    Apr 2020 - Apr 2021 (1 year 1 month)