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Samantha Lawrence

About

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Brand & Marketing Strategist and Copywriter

Timeline


work
Job

Résumé


Jobs verified_user 0% verified
  • C
    Content Strategist I
    ContentMatterz
    Jul 2022 - Oct 2022 (4 months)
    Provided copywriting for various B2B clients ●Proofread and edited pieces for accuracy, grammar, and compliance ●Wrote blogs and sourced imagery for the ContentMatterz blog ●Completed Hubspot content marketing certification ●Job lost due to recession layoffs (position eliminated/slow work)
  • Creative Juice
    Brand Marketing Manager
    Creative Juice
    Nov 2020 - Jul 2022 (1 year 9 months)
    Created and defined brand goals for Creative Juice, set brand KPIs, and evaluated performance ●Created high quality brand strategies for clients ●Built and oversaw a team of talented copywriters and strategists ●Created an internal communication plan detailing KPIs for team & company, onboarding & exit process, and culture at Creative Juice ●Oversaw Creative Juice social media and develop strategy for better brand traction ●QA of all brand marketing, strategy, and copy deliverables Digital Marketing Manager ●Created high quality brand, digital marketing, and website strategies for clients ●Oversaw Marketing Department and operations ●Created Marketing dept. process ●QA of all marketing and copywriting deliverables ●Interfaced wit
  • Softgic
    Content & Marketing Project Manager & Assistant to the CEO
    Softgic
    Jun 2017 - Apr 2020 (2 years 11 months)
  • SoundExchange
    Strategic Account Manager
    SoundExchange
    Jan 2011 - Feb 2016 (5 years 2 months)
    Develop weekly reports to analyze user statistics ●Create quarterly digest for all users identifying areas of improvement ●Write technical training manuals for Account Services department ●Manage quality of work for Account Services department ●Create and maintain payment accounts for artists ●Support customers via email, mail, and phone call
Education verified_user 0% verified
  • W
    Bachelor of Arts
    Westminster Choir College
  • University of Southern California
    Master of Communication Management Marketing and Public Relations
    University of Southern California