S

Samantha Islam

About

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California, United States

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Résumé

Jobs verified_user 0% verified
  • Wavemaker
    Senior Associate, Business Analytics and Measurement
    Wavemaker
    Feb 2024 - Current (2 years 9 months)
    - Extract and organize data from various sources to generate insights that enhance business outcomes, including campaign performance, marketing/content strategy, social listening, and competitive analysis.
    - Provide data-backed input during strategy meetings and help creative teams decide on media partners, influencer strategy and overall marketing plans for future campaigns.
    - Conduct comprehensive research to understand multiple clients' needs across various industries and manage a team of analysts to deliver actionable insights and produce effective data dashboards.
    - Serve as the head of account for Paramount Pictures International and senior analyst for Perfetti Van Melle (PVM) and Deloitte.
    - Present to executi
  • Bulletin Intelligence
    Analyst
    Bulletin Intelligence
    Jul 2021 - Feb 2022 (8 months)
    - Utilized company’s proprietary software and statistical models to conduct thorough research of numerous primary sources (news, white papers, financial analyst reports, etc.) for multiple daily press briefings.
    - Distilled core findings into briefings based on client's unique mission, their competitors and the industry on a daily basis.
    - Worked directly on press briefings for government agency, pharmaceutical and health insurance accounts including the Office of the First Lady, CDC, NIH, Johnson & Johnson, Moderna Inc., Bristol-Meyers Squibb Company, Anthem and Blue Cross Blue Shield.
    - Distinguished between critical and non-essential information to provide insight into population sentiment and political trends for manage
  • I
    Social Media Coordinator and PR Associate
    Ink PR Group
    Jun 2021 - Mar 2022 (10 months)
  • Yougov
    Analyst
    Yougov
    Feb 2021 - Feb 2024 (3 years 1 month)
    - Ensured optimal utilization of YouGov datasets, delivering exceptional customer service and data-driven insights.
    - Served as the lead analyst for prominent clients across various regions, including Paramount+, NBC Universal, Televisa, Coca-Cola, Endeavor/WME, NBA, and WWE.
    - Contributed to the creation of a new product focused on SVOD viewership metrics and audience profile data.
    - Produced a weekly newsletter featuring insights on recent cultural events (media, sports, news, etc.) for C-Suite executives, and collaborated directly with the Head of Insights.
    - Responsible for quality assurance of data, in order to contribute to ongoing product improvements to maintain a competitive edge.
  • M
    Social Media Coordinator
    MERUMAYA Effective Skincare
    Jan 2019 - Jun 2019 (6 months)
Education verified_user 0% verified
  • Goldsmiths, University of London
    MA in Race, Media and Social Justice
    Goldsmiths, University of London
    Jan 2018 - Jan 2020 (2 years 1 month)
  • Richmond American University London
    BA in Marketing and Public Relations
    Richmond American University London
    Jan 2013 - Jun 2017 (4 years 6 months)