Samantha Garcia Head of Marketing

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Head of Marketing, North America & LatAm

Bumble Inc.

Apr 2021 - Apr 2024 (3 years 1 month)

• Successfully built key cross-functional relationships with global teams, enhancing collaboration across departments. Drove significant business growth, achieving a 30% revenue increase in 2023. • Launched 8 Latin American countries, achieving 10x growth in 2 years. Spearheaded global budget negotiations for 2021-2024, securing funding for key initiatives. • Orchestrated innovative campaigns emphasizing strategic thinking and a dedication to excellence, resulting in brand growth and recognition leading to awareness growth in key markets, including a 10-point increase in the US, 15 points in CAN, and 25 points in MX. • Conducted regular Quarterly Business Reviews (QBRs) with C-suite executives, providing in-depth analysis and insights on
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Head of Marketing MX & Product Bets Lead

UBERUBER EATS

Sep 2015 - Mar 2021 (5 years 7 months)

• Developed go-to-market plans for new mobility growth bets, launching products successfully, and fostering adoption through user-driven insights. • Launched +15 new countries in LatAm, • Development of the integrated brand campaign 'Easy to Use' for Uber Eats, which achieved a maximum effectiveness score of 167 and was implemented across Latin America. • Launched the most successful campaign for Uber Eats 'Esta Noche Voy a Cenar' featuring Luis Miguel with more than 1 billion impressions, increasing awares in +30pp. • Establishment of strategic partnerships with restaurant partners such as Krispy Kreme (FelEats Vacancy; +15 million impressions), McDonald's (McDelivery Night; +40 million impressions), and Starbucks (Closer than ever, +3

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Samantha Garcia

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