Digital Content Manager for Inbound Tourism
PromPerú
Mar 2019 - Nov 2020 (1 year 9 months)
- Creation of digital marketing strategies for international markets.
- Development and monitoring of content with our digital agencies' for
PromPeru's inbound digital social media and websites of China, Japan, South
Korea, Germany, France, Spain, Brazil, etc.
- Evaluation and improvement proposals for virtual training platforms (e- learning).
- Evaluation and monitoring of plans and actions of co-branding, co-marketing
and paid advertising (GDN, Facebook, Instagram, WeChat, Weibo, Zhihu, etc.) contemplated in the different strategic plans; Analysis of metrics and recommendations at the end of each action.
- Management of digital projects for the international trade.