Operations & Marketing Manager
IN2
Jan 2024 - Current (2 years 6 months)
Took ownership of the tech stack, implementing and integrating HubSpot, Intercom, Jira, Vitally, Clari Copilot, JustCall, Zapier, and n8n. Automated client onboarding journeys, significantly reducing manual effort. Improved client satisfaction through automated flows for success plans, account opening, and branded app activation. Led marketing strategies including email outreach campaigns, Google & Meta ads, and event participation, boosting brand presence and lead generation. Designed and maintained dashboards and reports across CX, CS, onboarding, marketing, AEs, and SDRs for performance insights. Coordinated with department heads to create new processes and automations, and optimized existing workflows for greater efficiency.