Salomé Petersson Copywriter

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Freelance – Copywriter, Voiceover Artist & Medical Interpreter

Oct 2025 - Current (1 year 1 month)

- Scriptwriting and conceptual development for creative campaigns with Publicis Sapient and Publicis Global Delivery, leveraging my expertise in content creation and advertising to deliver impactful messaging.
- Voiceover work (Spanish & English) for audiovisual, commercial, and digital content, adapting tone, emotion, and delivery to each format, ensuring that the final product resonates with diverse audiences.
- Medical interpreting (Spanish–English) in consultations and clinical procedures, ensuring accuracy, clarity, and effective communication between patients and healthcare professionals, which is crucial in high-stakes environments.
- Evaluation of tone, pronunciation, and linguistic clarity in recorded material to

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Community Manager & Content Specialist – Altiro Agency

Altiro Agency

Oct 2025 - Current (1 year 1 month)

- As a Community Manager & Content Specialist at Altiro Agency, I managed social media for a tech industry client, effectively translating complex technical information into clear and engaging content.
- I spearheaded content creation and digital strategy for wellness and emotional-education projects, tailoring communication to resonate with diverse audiences.
- My responsibilities included the design and refinement of AI prompts, thorough review of AI-generated content, and quality control to ensure clarity, accuracy, tone, and strategic alignment.
- I developed digital strategies informed by current trends and behavioral insights, while also engaging in bilingual copywriting (EN/ES) and multi-platform content production.

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Creative Copywriter & Digital Area Leader

Casa Naranja

Jul 2021 - Jul 2024 (3 years 1 month)

Developed and supervised creative strategies for major clients, resulting in a 50% increase in social media engagement within 8 months.
Crafted compelling ad copy for brand awareness and lead generation campaigns on Facebook and Instagram.
Created persuasive and engaging copy for landing pages, enhancing user experience and boosting conversion rates.
Led a team of five in creating compelling content, managing projects, and meeting tight deadlines.
Presented creative concepts and strategies to clients, ensuring alignment with their goals and brand message. Innovation: Stayed abreast of industry trends and incorporated new technologies into campaigns to maintain a competitive edge.

Content and Social Media Manager

VivAlto Media

Jun 2020 - Jul 2021 (1 year 2 months)

Planned and executed digital content strategies for influencers on Facebook, enhancing audience engagement.
Created and managed content calendars, developed strategies, and produced audiovisual content for social media platforms.
Reviewed and ensured the quality and consistency of all digital content, including engaging ad copy and SEO-optimized texts.
Provided voiceovers for the agency’s audiovisual material, contributing to a cohesive brand presence.

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Account Executive & Community Manager

Botero Media

Feb 2020 - May 2020 (4 months)

Managed direct client interactions, overseeing the planning and organization of monthly requests to ensure seamless execution and client satisfaction.
Crafted engaging and innovative copy for social media posts, enhancing brand visibility and audience engagement.
Designed and implemented creative strategies for social media and content marketing, driving brand growth and audience interaction.
Developed comprehensive content calendars for both organic and paid social media campaigns, optimizing performance and reach.
Built and nurtured online communities by responding to inquiries and feedback, and maintaining active, relevant content on social platforms.
Contributed to the creation and logistics of digital and BTL (

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Creative Intern to Junior Copywriter

Ogilvy & Mather Colombia S A S

Dec 2018 - Jun 2019 (7 months)

Developed compelling texts for email marketing campaigns, social media posts, and promotional concepts, contributing to impactful brand messaging.
Ensured the highest quality of content by meticulously reviewing spelling, grammar, and style across both print and digital platforms.
Created captivating captions and content tailored for various social media channels, enhancing audience engagement and brand presence.
Composed persuasive and polished corporate presentations, effectively communicating key messages to clients and stakeholders.
Developed scripts for multimedia projects, aligning with creative strategies and project goals.
Assisted in the development and execution of innovative advertising campaigns, providi

Salomé Petersson

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Salomé Petersson

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