Salman Saleem

Salman Saleem  new_releases

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Performance Marketing
Wyoming, United States
Contact Salman regarding: 
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Full-time jobs
Starting at USD3.5k/month
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Internships
Starting at USD2.4k/month

Timeline

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Résumé

Jobs verified_user 0% verified
  • R
    Media Buyer
    Rapyd Cloud
    Aug 2024 - Apr 2025 (9 months)
    Optimized Campaigns to a point with near to zero impression wastage. Designed and executed Google Search campaigns that maintained a consistent 15% purchase-to-signup conversion ratio, driving scalable customer acquisition. Led end-to-end performance marketing strategy across paid media platforms (Meta, Google, LinkedIn), contributing to 5M+ website sessions and 12% signups improvement within 9 months. Integrated GA4, GTM, and custom conversion events to ensure accurate attribution and real-time performance tracking, reducing reporting lag by 90%. Developed and automated custom dashboards for ROAS, CAC, and funnel metrics using Looker Studio and BigQuery integrations. Initiated high-performing cold outreach funnels to influencers and affili
  • Group M
    Senior Performance Marketing Manager
    Group M
    Apr 2022 - Aug 2024 (2 years 5 months)
    As Senior Manager, I oversee core strategies, product roadmap, ops, performance marketing, media planning, and buying for Fintech & FMCG Clients. Achieved 20x+ ROAS on Google & 50x+ ROAS on META 5M+ conversion generated in 8 months of operation with a 15% purchase-to-signup ratio. Won two country awards for clients - ‘Best Instagram Campaign’ & ‘Best Digital Startup’. Published a successful case study that ranked 2nd Globally in Group M Handling a portfolio of $5M in marketing spends & delivering 200% more ROI Grew agency business 15% by winning new clients Hunt High Intent PPC Keywords and get Landing Pages designed according to ensure Quality Score Stays above 7/10 Optimize Campaign Daily [Device, location, search terms, ad copies
  • FAIR Consulting Group
    Digital Marketing Specialist (Senior Consultant)
    FAIR Consulting Group
    Jul 2020 - Jul 2021 (1 year 1 month)
    Built and automated AI-powered outbound lead generation systems, leveraging Apollo and Clay to identify and engage high-value prospects Implemented Hubspot CRM automation and data enrichment workflows, extracting decision-maker insights, LinkedIn interactions, funding rounds, and M&A activities to prioritize high-intent leads Developed predictive lead scoring models, tracking behavioral signals and industry triggers to optimize outreach sequencing Designed personalized first-line outreach at scale, using AI-driven workflows to increase email open rates by 40% and LinkedIn response rates by 35% Optimized outbound funnel efficiencies, reducing manual prospecting time by 60% and increasing booked meetings by 20%+ in 90 days Collaborated w
  • A
    Search Manager
    Appiskey
    Feb 2020 - Jul 2020 (6 months)
    Managed and optimized PPC campaigns for e-commerce clients, driving a 40% increase in revenue and a 35% improvement in conversion rates Conduct keyword research based on Branded, Category, Competitor, and Complementary keywords to run effective PPC campaigns to keep CPC/CPA under control Ensure tagging is properly set in the website and mobile apps for effective ad campaign results
  • D
    Digital Marketing Strategist - Cloudways (Europe)
    Nov 2018 - Feb 2020 (1 year 4 months)
    • Developing, managing and optimizing digital marketing campaigns. • Devising strategies to drive online traffic and conversion on the company website. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Implemented a content-driven SEO strategy which boosted site visits by 250% in 8 months while increasing total sales by 65%. • Led a 6-person team to write 10 articles and obtain an average of 8 quality backlinks per week. • Created an email marketing strategy which increased CTR from 20% to 35%. • Brainstorm new and creative growth strategies for quarterly marketing plan
  • M People Magazine (Barbados)
    Digital Marketing Specialist
    M People Magazine (Barbados)
    Aug 2016 - Oct 2018 (2 years 3 months)
    • Identified crucial market changes and provided leadership in adapting to changing economic concerns. • Supported other senior decision-makers in steering company through the board of directors' transition. • Augmented and approved successful marketing campaign proposals that drove sales and market growth for clients. • Implemented training in new media use in marketing and advertising for employees. • Developed data-driven solutions to lead department and company to identified growth goals. • Oversaw departmental operations of up-and-coming app development company. • Steered quarterly growth through assessment of past performance and data- driven marketing predictions. • Secured financial resources for specific marketing projec
  • FHM Media
    Junior Digital Marketing
    FHM Media
    Jun 2014 - Jul 2016 (2 years 2 months)
    Supported senior team members with research skills, market analytics, and statistics used in quarterly reporting for leaders and stakeholders. • Led new team members in identifying innovative approaches to messaging deployment on new media. • Developed effective multi-platform marketing messages that boosted sales for company clients. • Tracked traffic flow and click-through data to determine most efficient messaging strategies for innovative products and services. • Participated in a team-focused department driven by a commitment to client satisfaction and accelerated performance. Achievement Mentioned among Top Digital Marketers Certified from HubSpot, Google & LinkedIn Contributor on high publication sites
Education verified_user 0% verified
  • M
    Masters in Business Administration
    Jul 2021 - Jun 2023 (2 years)
  • Bahria University
    Bachelor's Degree Computer Software Engineering
    Bahria University
    Jun 2013 - Jun 2017 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • Cloudways
    Marketing
    Cloudways
    Nov 2018 - Feb 2020 (1 year 4 months)
    - Black Friday Cyber Monday
Awards verified_user 0% verified
  • Eventus International
    AI Speaker
    Eventus International
    Feb 2020