Salina P. Williford Sales Specialist | Scotsman Guide Top Loan Originator | D1

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Director-Sales

FreightWise LLC.

Jul 2023 - Current (3 years 1 month)

Our focus is on being a leader in the Supply Chain Technology space by offering world-class technology and outrageous customer service. I aid in helping companies lower their freight spend as well as consolidate their whole process to make lives easier. In my role I manage and sell our 2 supply chain software solutions to a book of business of over $3M.

Senior Account Executive

Firework

Jul 2022 - Current (4 years 1 month)

Firework is a global shoppable video/live streaming platform that allows brands to bring social content back to their website for marketing purposes and to increase their conversion. As a senior account executive, I am responsible for selling our SaaS program to enterprise and mid-marketing companies with deal sizes ranging from $6k-200k. I manage the full sales cycle and am currently the top seller amongst my colleagues. In my time with the company I have brought on customers like the Pittsburgh Steelers and have become a mentor to other Senior Account Executives by nomination. Responsible for the full sales cycle from prospecting to closing. Seated was created to drive more business to local restaurants by offering our members rewards for

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Account Executive

Seated Technologies,

Feb 2022 - Jun 2022 (5 months)

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Account Executive (Loan Consultant/MLO)

Better Mortgage,

Aug 2020 - Feb 2022 (1 year 7 months)

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Business Development Executive

Staples Business Advantage,

Sep 2018 - Aug 2020 (2 years)

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Account Executive Assistant

Behrman Communications,

Feb 2018 - Aug 2018 (7 months)

Responsible for leading and managing interns. Track, obtain, clip and record placements for monthly updates. Draft all call agendas and recaps. Research, source and compile materials for creative mailings/events. Organize team and client calendars. Execute send-outs for incoming media/KOL/influencer requests/fulfill product requests. Draft pitches/pitch calendars and distribute to the media. Managed press monitoring and sample pulls/requests. Coordinated and prepped for special events. Processed new inventory and updated press materials.

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Public Relations Intern

JustFab Inc.,

May 2016 - Jul 2016 (3 months)

I worked with the team to put out messaging for our sales team in order to educate the customers on why they need to buy.

Salina P. Williford

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