SAJNI LIGHTFOOT

Senior Manager, Communications & Payments Marketing

FreshBooks

Jan 2021 - Current (5 years 10 months)

• Led and execute payment PR to drive brand awareness including launch of partnership with Stripe Global. • Provide strategic counsel to executive leadership; evaluate, secure and manage speaking opportunities for CEO, CTPO, and other leaders across FreshBooks. Secured 6 executive speaking opportunities in 2024. • Manage all crisis communications and media inquiries, and media training of 5 C-Suite executives. • Draft and developed all external communications materials including: key messaging, press release, Q&As, backgrounders, media advisories, and social media posts. • Integrate external and internal communications strategies. • Oversee all messaging for payments across marketing and communications working alongside product team.

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Senior Consultant, Corporate & Public Affairs

NATIONAL Public Relations

Jan 2018 - Jan 2021 (3 years 1 month)

• Client lead to build and drive integrated communications strategies with digital, brand, research, and creative for 15+ client campaigns. This includes project management of external ad and creative agencies for top tier clients and ensuring campaigns run on time and budget. • Developed communications materials for 10+ clients including materials such as key messaging, press releases, Q&As, speeches and executive presentations. • Execute 4+ thought leadership strategies for CEOs and 5+ media training sessions for c-suite executives. • Pitched 5+ new business proposals and developed pitch decks for integrated marketing-communications strategies.

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MANAGER OF PARTNERSHIP & CORPORATE COMMUNICATIONS

Greater Toronto Hotel Association (GTHA)

Jan 2017 - Jan 2018 (1 year 1 month)

• Led small team of 5 under President & CEO, overseeing the Toronto Hotel Tax collection. • Managed marketing and communications materials for partners and events, including Spirit Awards with 600+ attendees.

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ISSUES MANAGEMENT, EXECUTIVE ASSISTANT

Prime Minister's Office

Jan 2015 - Jan 2021 (6 years 1 month)

• Prepared issues management materials for briefings with former Prime Minister and cabinet. • Actively monitored Canadian and international media daily, summarizing key issues, and legislative updates. • Managed issues management system and implement forecast calendar.

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SENIOR OPERATIONS MANAGER

Minister of Finance and Public Credit

Jan 2013 - Jan 2016 (3 years 1 month)

• Oversaw 4 offices: minister's office, constituency office, hill office, and regional office. • Coordinated policy and communications materials, speaking notes, presentations for events including 2015 federal budget, World Economic Forum, and Finance Minister G20 meetings. • Collaborated with chief of staff, foreign diplomats and ambassadors on foreign policy trips and national events.

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COMMUNICATIONS ADVISOR TO PRESIDENT AND BOARD OF DIRECTORS

Destination Toronto

• Advise President & CEO and Board of Directors on communications materials, monthly presentations and speeches on behalf of the President & CEO and Board of Directors. • Lead policy advisor on government relations and public affairs strategies regarding Toronto's Hotel Tax.

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Manulife

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SAJNI LIGHTFOOT

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