s

saima jabeen

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Islamabad, Pakistan

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work
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  • E
    Paid Marketing Executive
    EZMD SolutionsLLC
    Apr 2025 - Current (1 year 4 months)
    Ran lead generation campaigns on Meta, Google Ads, and Linkedin (B2B & B2C) for the firm and its clients optimizing for CTR & ROAS. Developed & executed social media strategy for organic growth and community management. Used funnel strategy, A/B testing & performance reporting to scale ads. Collaborated on Landing pages improvements for better UX and Ads performance. Ran email campaigns for promotions & lead nurturing. Managed daily social media posts (graphics + videos) across platforms.
  • iGate Technologies Pakistan
    Digital Marketing Executive
    iGate Technologies Pakistan
    Oct 2024 - Apr 2025 (7 months)
    Ran paid ads on Meta, Google & TikTok, optimizing for CTR & ROAS. Managed Shopify store (inventory, products, frontend updates). Handled eBay listings with custom HTML/CSS/Bootstrap designs. Executed on-page, off-page & technical SEO to boost rankings. Wrote & published SEO blogs to drive organic traffic. Ran email campaigns for promotions & lead nurturing. Managed daily social media posts (graphics + videos) across platforms.
  • M
    Media Buyer
    Market Shop LLC (Staffing Station FZE)
    Apr 2024 - Dec 2024 (9 months)
    Launched & managed high-ROAS Meta (Facebook/Instagram) ad campaigns for dropshipping products. Designed compelling ad creatives (image + video) to boost engagement & CTR. Created and optimized landing pages for better conversion rates & reduced bounce rate. Used funnel strategy, A/B testing & performance reporting to scale winning products.
  • B
    Social Media Marketing Manager
    Blackstone Virtual Solutions Private Limited
    Apr 2023 - Mar 2024 (1 year)
    Created targeted email blast campaigns to engage and convert high-value leads. Ran lead generation campaigns on Meta, Google Ads, and Google Local Services Ads (LSA) for the firm and its clients. Developed & executed social media strategy for organic growth and community management. Managed content calendars and handled daily social media posting across platforms. Worked on on-page SEO and website content updates to improve visibility. Collaborated on website improvements for better UX and SEO performance. Led a small marketing team, overseeing task delegation, timelines, and results.
  • Upage
    Media Buyer
    Upage
    Dec 2021 - Feb 2023 (1 year 3 months)
    Collaborate with clients to understand their business objectives and develop effective Google Ads campaigns that meet their goals. Create and manage campaigns across multiple platforms, including Google Search, Google Display Network, YouTube Ads, Facebook, and Instagram ads to drive relevant traffic and increase sales. Conduct A/B testing to optimize campaigns, including ad copy, landing pages, and targeting criteria. Perform keyword research to identify relevant search terms and optimize campaigns for maximum visibility and performance. Set up and manage Google Tag Manager (GTM) tags to track conversions and gather data for campaign optimization. Create and set up conversion pages to ensure accurate tracking of campaign performance and pr
  • D
    Digital marketing Manager
    Mar 2018 - Oct 2021 (3 years 8 months)