Saeid Taheri
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Senior Product Designer | Fintech, Investing, Crypto, Web3
Tallinn, Harju County, Estonia
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Résumé
Jobs
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Senior Product Designer, Onboarding & ActivationcommasioApr 2024 - Current (2 years 3 months)• Running various design experiments & A/B testing on mobile & desktop, leading to new growth hypotheses in progress. • Designed new onboarding flow aligned with MiCA regulations, guiding EU users through KYC steps while preserving the global flow. Collaborated with various stakeholders: compliance, customer support, engineers, PMs and C-level executives. • Mapped onboarding-to-activation opportunities & collaborated with the product team to identify gaps & shape strategies. • Designed 0-to-1 Asset Management product. • Led the design of the Asset Manager landing page. • Improved design workflows to enhance team collaboration and efficiency.- Senior Product Designer, Crypto, Onboarding & ActivationcommasioApr 2024 - Current (2 years 3 months)• Redesigned key onboarding flows based on discovery research, driving measurable growth in exchange connection, user activation, and paid conversion (numbers protected by NDA). • Running various design experiments & A/B testing on mobile & desktop, leading to new growth hypotheses in progress. • Designed new onboarding flow aligned with MiCA regulations, guiding EU users through KYC steps while preserving the global flow. Collaborated with various stakeholders: compliance, customer support, engineers, PMs and C-level executives. • Mapped onboarding-to-activation opportunities & collaborated with the product team to identify gaps & shape strategies. • Designed 0-to-1 Asset Management product. • Led the design of the Asset Manager landing p
- Senior Product DesignerOsoJun 2023 - Jan 2024 (8 months)OSO Service shut down due to investment issues. • Designed landing pages from 0→1 for OSO AI Search, Uncensored Chat, and Interactive News, gaining 30K+ subscribers in a month. • Created a UGC page to showcase OSO's value and use cases. • Developed end-to-end UX for OSO's web & mobile app. • Conducted market research to validate product ideas. • Crafted a compelling pitch deck for pre-seed and seed round investments.
- Senior Product Designer, AIStealth AI StartupJun 2023 - Jan 2024 (8 months)OSO Service shut down due to investment issues. • Designed landing pages from 0→1 for OSO AI Search, Uncensored Chat, and Interactive News, gaining 30K+ subscribers in a month. • Created a UGC page to showcase OSO's value and use cases. • Developed end-to-end UX for OSO's web & mobile app. • Conducted market research to validate product ideas. • Crafted a compelling pitch deck for pre-seed and seed round investments.
- Senior Product DesignerMossAug 2022 - Nov 2022 (4 months)• Led the implementation of SSO, and revamp of Moss' pricing model including a redesign of the pricing page and billing experience, from discovery to oversight.
- Product Designer, CryptoChangeApr 2019 - Aug 2022 (3 years 5 months)• Led an end-to-end margin trading experience, resulting in 2K active traders in 2 months. Increased MAU & revenue — daily trading volume record: $3 million. • Designed a beginner-friendly investment platform that grew from 98 to 45,000 active investors and reached $170M+ in trading volume, attracting and retaining many first-time crypto investors. • Improved the Spot trading onboarding flow by +14% (sign-up & KYC) • Improved app page views and installs through A/B testing of the App icon & screen design with ASO manager by ≈3%. • Designed features to improve engagement and reduce trading risks: Take Profit, Stop Loss, Margin call, Sentiments and 4 main Trading Orders. • Led & managed the implementation of a cross-platform design system. •
- CProduct DesignerChange InvestApr 2019 - Jul 2022 (3 years 4 months)• Led an end-to-end margin trading experience, resulting in 2K active traders in 2 months. Increased MAU & revenue — daily trading volume record: $3 million. • Designed a beginner-friendly investment platform, resulting in a growth of 98 to 45,000 active investors with trading records of +170 million. • Improved app page views and installs through A/B testing of the App icon & screen design with ASO manager by ≈3%. • Designed features to improve engagement and reduce trading risks: Take Profit, Stop Loss, Margin call, Sentiments and 4 main Trading Orders. • Led & managed the implementation of a cross-platform design system. • Facilitated hiring designer process — hired 2 product designers. • Enhanced internal design processes for rapid deve
- Product DesignerSnappOct 2017 - Apr 2019 (1 year 7 months)• Redesigned an end-to-end experience of the new driver app & Snapp Charge for +10K drivers and +3,000,000 daily active users. • Developed passenger app ride options - increased feature usage by 15%. • Developed style guide for Passenger and Snapp Super App. • Collaborated on the Snapp rebrand process and assist redesign a couple of services within the super app guidelines with +20 designers of all ventures. • Collaborated on a multi-platform design system for the passenger App.
- Visual DesignerSnappMay 2017 - Oct 2017 (6 months)
- NUser Interface DesignerNovel MediaJul 2015 - Feb 2016 (8 months)• Designed a responsive online shopping website for the ORB™ - orbtoys.com
- User Interface DesignerBrandsteinAug 2013 - Jul 2015 (2 years)• Collaborated on variant user interface design projects for a variety of clients, including Dubai Plus, Alpha Care, iWire, Dubai Health Authority: DHA.
Education
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- Bachelor's degree, Visual CommunicationFerdows Institute of Higher EducationJan 2017 - Dec 2020 (4 years)
Projects (professional or personal)
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- TThe Change Design SystemAug 2021 - Oct 2021 (3 months)
- CChange: Margin (CFD) TradingMar 2020 - Apr 2021 (1 year 2 months)I helped to design a smooth user experience for beginner traders from scratch for trading CFD assets with margin in the crypto-investment-app platform.
- CChange: Investment PlatformMar 2019 - May 2021 (2 years 3 months)Invest, trade, and spend with +10 of the leading cryptocurrencies on the market. Users from 28 European countries trust Change to trade millions of euros each month without paying commission.
Awards
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- hWon the First-Prize of the MaterialUp onboarding challengehttpsmaterialuplabscomchallengesthematerialupchallengeresultsMar 2017Rethinking the onboarding experience on Android platform.
Publications
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- RRedesigning Exchange Connection UX to Increase Activation and Paid SubscriptionsAug 2025Led redesign of the onboarding flow that resulted in a promising lift in exchange connection conversion. Worked closely with PMs, engineers, and customer support. Combined customer interviews, support insights and data analysis to run A/B tests and uncover new growth opportunities. Helped drive increase in activation. (Numbers are NDA; please see case study.). Please email me and ask for the password - saeidtaheri@gmail.com)
- CCase Study: Enhancing Fund Transfer ExperienceMar 2022How I improved user experience to streamline margin trading, reduce user complaints and raise the conversion rate.
- CCase Study: Margin Trading Smooth Experience for beginnersFeb 2021How I led an end-to-end margin trading experience which ends up resulting in 2K active traders in 3 months. Increased MAU and revenue - daily trading volume record: $3 million.
- UFive things I learned from a Google senior designer in 50 minutesUplabs CommunityApr 2017I got to talk to Richard Fulcher on Hangouts as the prize for winning The MaterialUp Onboarding Challenge. Here’s what I learned.