Associate Brand Management
Myntra
Jul 2021 - Sep 2025 (4 years 3 months)
- Working on 2X growth for French Connection FCUK
-Owned seasonal buying, OTB planning, pricing strategy, and inventory optimization to drive sustainable growth and profitability.
-Developed and executed brand campaigns and product launches in collaboration with internal marketing, styling, and content teams.
Partnered with global brand teams/licensees to ensure alignment with international assortments, brand identity, and compliance.
Drove key business KPIs including revenue, sell-through, margins, and inventory health through data-led decision-making.