S

Sabrina K.

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Project Manager
Ontario, Canada

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Résumé


Jobs verified_user 0% verified
  • AdParlor
    Project Manager
    AdParlor
    Dec 2020 - Oct 2022 (1 year 11 months)
    - Reporting to the VP of the Growth Marketing Team. Hired as an Account Manager and promoted to Project Manager. - Responsible for the launch of 3 successful projects including Flash Rewards Canada, an owned and operated publisher site – SomeGoodBuys, and Policysavings.com. - Strategize, plan, execute, and report programmatic and social campaigns for e-commerce clients such as Freshbooks, Assurance, UpGuys, Venue Marketplace, HealthyWage, Veeko - Goss, Amora Coffee, and The Vegan Warehouse on DV360, Meta, and Yahoo DSP - Optimize Facebook and Instagram campaigns and create valuable relevant ads for the right target audience using platform data and GA - Set up measurement tracking with pixels/tagging on DSPs and GTM Create and present QBR de
  • Publicis Media
    Programmatic Account Manager
    Publicis Media
    Oct 2018 - Nov 2020 (2 years 2 months)
    - Assigned exclusively to TD Canada Bank’s account across their multiple lines of business including Mortgages, Insurance (Home, Auto, Car & Life) - Personal Banking, and Credit Cards. Worked directly with planners, and clients to efficiently allocate their $10M media budget to create programmatic and social media strategies to improve campaigns and exceed KPI's - Set up Display and Video campaigns in DV360, Yahoo, Quantcast, Amazon, and Facebook Business Manager Lead on weekly client calls to deliver campaign updates, performance, and maintain strong client relationship - Work with cross-functional teams to ensure all media plan requirements are correctly communicated to all relevant teams - Create mindful tactics such as contextual, behav
  • Group M
    Programmatic Account Manager
    Group M
    Feb 2018 - Jun 2018 (5 months)
    - Conceptualized and implemented programmatic media buying strategies to generate brand awareness for global brands such as Toyota, Land Rover, Jaguar, Sony, Samsung, and Bayer. Worked collaboratively with Traders, - Social Strategists, Media Planners, and Integrated Managers to ensure digital integration and alignment between teams. - Execute, manage, and optimize programmatic media campaigns using AppNexus, and DV360 Perform daily setup, optimization, and reporting on all campaigns using DoubleClick and Sizmek - Troubleshoot any errors in DSPs, creatives, and landing pages via Google support team assistance on DV360 - Execute A/B testing of ad copies, measured KPI’s and produced customized reports for client’s weekly calls using platform
  • I
    Product Owner Assistant
    Immoweb
    Jul 2016 - Aug 2016 (2 months)
    - Hired as a product owner assistant to collaborate closely with product owner for Mobile App Development. - The project was to build a real estate app for the city of Brussels in Belgium and specifically report any bugs and provide optimizations in order to improve user experience. - Mobile App development using SCRUM framework and methodology Writing code for mobile applications (iOS and Android) in Gherkin - Performing daily bug validation, bug reporting, and prioritization with Kanban Board Set up a behavior-driven testing environment for mobile application - Participating in regular knowledge share sessions with the developers’ team to learn new strategies and ideas in design concepts and UX for mobile applications
Education verified_user 0% verified
  • Offenburg University of Applied Sciences
    Study Exchange
    Offenburg University of Applied Sciences
    Jan 2016 - Jun 2016 (6 months)
  • E
    Bachelor of Business & Bachelor of Arts
    EPHEC (Ecole Pratique des Hautes Etudes Commerciales)
    Jan 2011 - Jun 2016 (5 years 6 months)