E-Commerce/Digital Leader, Americas (Global Head)
Stoli Group
Jul 2021 - Jun 2023 (2 years)
As the E-Commerce/Digital Leader for the Americas, I spearheaded the establishment of the first digital team in the company's history, taking ownership of the global digital, technology, and strategy roadmap for a portfolio of 12 brands that collectively generated $300M in revenue, with $10M derived from digital channels annually. I led a three-pillar internal structure encompassing technology (outsourced website and app development), commercial operations, and marketing initiatives. My responsibilities included auditing and managing the RFP process for new agencies, which allowed for the allocation and consolidation of marketing efforts across all brands, resulting in a 20% cost reduction and annual savings exceeding $2M. I successfully de