Ryan Ellison

Senior Brand Manager

Iovate Health Sciences International CPG

Nov 2023 - Current (2 years 7 months)

• Developed the brand growth plan that clearly defines media mix, growth objectives and points of distribution • Creates and executes integrated marketing campaigns to bring the brand story to life across multiple consumer touch-points • Manages the brand product portfolio including SKU rationalization, pricing & distribution strategy • Leads influencer, endorsement and sponsorship strategies to generate buzz and maximize ROI for new product launches

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Brand Manager

Little Caesars Canada,

Aug 2022 - Nov 2023 (1 year 4 months)

• Responsible for the planning and execution of the national marketing calendar that resulted in sales increases of +8% (SSSG) • Managed the research & development and go to market strategy for menu innovations in sides and desserts that led to increased profitability for Canadian franchisees • Led strategic partnership initiatives that resulted in successful campaigns with Pepsi, Mars & the National Hockey League • Managed the National Advertising Fund of over 10 million dollars and responsible for monthly reporting and forecasting • Responsible for Local Store Marketing activities for 350 locations across Canada

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Marketing & Communications Manager

Reliance Home Comfort (Arise VS)

Jan 2016 - Jan 2022 (6 years 1 month)

• 2018 President's Award Winner for creating and managing the company's new creative platform that resulted in over 26% growth • Managed and executed all above the line advertising and research efforts with agency partners (media, creative & research) • Responsible for managing, forecasting and executing a marketing budget of over $20 Million • Implemented processes that have led to greater efficiency and productivity in the Marketing department resulting in cost savings of over 250k annually

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Marketing Manager

Pizza Hut, Yum Brands!

Jan 2014 - Jan 2016 (2 years 1 month)

• 2016 Global CMO award winner for gaining positive SSSG in 5 consecutive campaigns • Effectively collaborates across multiple departments to influence & manage promotional calendar, coordinate on-time delivery of projects, and drive sales growth. • Manages agency relationships to ensure improved efficiency and acceleration while actively seeking ways to drive cost savings • Led qualitative and quantitative research initiatives to better understand consumer needs, segmentation, industry trends and media effectiveness • Managed and executed 8 promotional campaigns that included the production of 6 original Televisions spots, online executions and direct marketing elements

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Marketing Manager

SOBEYS Inc

Jan 2009 - Jan 2014 (5 years 1 month)

• Managed vendor, promotions and sponsorship activities which accounted for $8-million/year in non-sales revenues • Contributed to the development of Co-Branded Promotions such as Shell Food for Fuel and Visit Orlando Grocery Getaway • Led the Local Store Marketing committee in Ontario to ensure tailored and targeted Marketing programs are in place for all communities • Created, maintained and presented weekly scorecards on post-mortem campaign performance and promotional activity analytics to Leadership team

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