Ruth O'Hare
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Ruth O'Hare  new_releases

About

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Communications and Marketing Freelancer
London, UK
Contact Ruth regarding: 
Flexible work
Starting at USD40/hour

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Résumé

Jobs verified_user 0% verified
  • R
    Marketing, Communications & Social Media Specialist
    Roehare Communications
    2016 - Current (9 years 7 months)
    (remote) Coordinate the design of promotional material and distribute in online and offline channels. Advertise company and products or services on various media. Produce marketing copy for websites, as well as on social media platforms. Join social media groups and professional platforms to discuss industry-related topics. Track ROI for marketing campaigns and monitor website and social media pages and address customer queries. Network with industry experts and potential clients to drive brand awareness. Gather customer feedback to inform sales and product teams. * Achieve individualised style guides to personalise branding strategy for each client, resulting in an increase in brand consistency. * Improve social media content and commun
  • Yorkshire and Humber Commissioning Support
    Communications & Engagement Manager
    Yorkshire and Humber Commissioning Support
    2015
    Created communications for leaders that informed and motivated various internal and external audiences about markets, client programs, and developments affecting the strategy. Researched case studies and interpreted data to identify changes and benefits needed for the public and press. Drafted and executed messages through a variety of media and gained an understanding of the programme while working with senior leaders to develop and implement effective communications and engagement plans around strategic objectives and initiatives. Developed relationships with project stakeholders, governmental bodies, and local and national media representatives. * Increased engagement for the Healthy Lives, Health Futures health services development pro
  • Yorkshire and Humber Commissioning Support
    Senior Communications, Engagement & Consultation Lead
    Yorkshire and Humber Commissioning Support
    2014
    Supported and assisted the effective development, implementation, and delivery of a communications strategy to proactively maximise strategic objectives and increase awareness. Ensured external image, external communications, campaigns, publications, online communication, media and internal communication. Produced creative copy for a broad range of media. Supported the management of the budget allocated for communications and engagement activities. Designed and implemented a high-quality public relations and communications plan for specific projects and launches. * Generated engagement in the Right Care, Right Time, Right Place project for the NHS Calderdale Clinical Commissioning Group (CCCG) and the NHS Greater Huddersfield Clinical Comm
  • Barclays
    Customer Communications Insight Manager
    Barclays
    2012
    Reviewed all communications and strategy for customers involved in Payment Protection Insurance (PPI) redress, across secured loans, credit cards, and retail business banking. Determined problem areas for customers and case handlers by reviewing existing PPI letters and conducting a quality audit. Developed a more consistent message across customer communications. * Succeeded in the improvement of PPI communications to deliver against the commitments to the FSA in respect of PPI complaints. * Managed three staff members and collaborated to develop a new strategy within a challenging timeline.
  • Lloyds Bank
    Communications Manager
    Lloyds Bank
    2012 - 2013 (1 year 1 month)
    Created informative and interesting press releases, press kits, newsletters, and related marketing materials. Developed and implemented effective communication strategies that built customer loyalty programmes, brand awareness, and customer satisfaction. Prepared detailed media activity reports while planning and managing the design, content, and production of all marketing materials. Worked with different marketing departments to generate new ideas and strategies. Created communication and marketing strategies for new products, launches, events, and promotions. Responded to communication-related issues in a timely manner. * Coordinated the delivery of internal communications in relation to Project Verde while ensuring compliance with comm
  • Lloyds Bank
    Communications Manager
    Lloyds Bank
    2011
    Ensured the delivery of clear and consistent internal communication during a major data migration programme struggling with implementation delays.
  • D
    Communications Manager
    Department of Health
    2009 - 2010 (1 year 1 month)
    Delivered internal communications to 1.3M workforce team, as well as developing strategic plans for 23 policy areas while supporting workforce initiatives.
  • Department for Work and Pensions
    Customer Insight & Strategy Manager
    Department for Work and Pensions
    2007 - 2009 (2 years 1 month)
    Developed customer strategy and customer journey plans to help direct customer messaging; created Pension Credit strategy and assessed the communications needs for The Pension, Disability and Carers Service (PDCS).
Education verified_user 0% verified
  • Manchester Metropolitan University
    Bachelor of Arts in Business Management & Sport Studies
    Manchester Metropolitan University
Projects (professional or personal) verified_user 100% verified
  • A
    Asda Mobile verified_user Verified experience
    - Organising the launch and internal events for the new Asda Mobile business