Russell Bohannon Director of Marketing

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Director of Marketing

Anders Group, LLC

Jul 2022 - Current (3 years 10 months)

Anders Group provides a different approach among healthcare staffing agencies. Find new challenges and start your travel adventure with contract healthcare jobs nationwide.

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Director of Marketing

McCraw Law Group

Mar 2021 - Jul 2022 (1 year 5 months)

Member of leadership team, tasked with setting strategy for operations, personnel, direction of company, and responsible for all things marketing. • Shattered firm record of new client signups in a quarter with 71 (next best quarter was 59) • Launched Google Local Ads, Google PPC, Microsoft Ads, and Facebook ads (retargeting and Spanish) • Own law firm marketing budget • Integrated chat vendor with Google My Business messages, Facebook messages, and CRM • Increased prior 12 months social media engagements 550% in first 90 days • Doubled newsletter recipient list • Bought ads on four radio stations and wrote commercial copy • Automated outbound marketing messages from our CRM • Planned sponsorship of charity golf tournament, including direc

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Senior Manager, eCommerce Consulting Group

Hilton SMR

Mar 2017 - Jun 2020 (3 years 4 months)

Led and coached a team of up to 11 eCommerce professionals (managers, specialists, and interns) to consult with hotels to help plan their digital strategies and improve hotels' online presence using SEO, SEM, analytics, website content, social media, email marketing, and much more. My eight-year tenure ended with Hilton's layoff of 2,100 corporate employees due to Covid-19. www.reuters.com/article/us-health-coronavirus-hilton-wrldwide-idUSKBN23N2LF • Led teams through four major organizational changes over span of eight years • Owned relationship with Hilton’s largest hotel partner, Aimbridge, responsible for $294mm digital direct revenue in 2019, generated 14% YOY increase • Served as Salesforce senior lead, empowering eCommerce team to

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Regional eCommerce Marketing Manager - Dallas, TX

Hilton SMR

Mar 2012 - Mar 2017 (5 years 1 month)

• Founding member of Hilton’s centralized corporate eCommerce services (prior it was under remit of individual franchised hotels); grew digital direct channel revenue for 6k hotels from 18% to 40% • Owned hotel portfolio in the New York market, responsible for $65mm annual digital direct bookings • Generated $400k in lost revenue by discovering a UX issue, designing and leading a project to solve • Assembled co-op campaign across 25 Manhattan hotels and NYCGO to generate $25k in revenue • Managed project to redesign keyword strategy for all Hilton hotels in Manhattan, enabled 78 new nearby attractions the company was not previously targeting as keywords • Led 20 eCommerce team members to modernize onsite SEO for 8,000 pages across 811 hotel

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eCommerce Marketing Specialist

Heritage Auctions

Mar 2010 - Mar 2012 (2 years 1 month)

Heritage Auctions is the largest collectibles auction company in the world, and the world’s third largest auction house of any kind ($850mm annual revenue backed by eCommerce team of six in 2012) • Owned relationships between eCommerce team and clients (12 department heads, three execs, etc.) • Managed 170 campaigns, spearheaded new media, managed agency partners, monitored campaign performance, and reported out ROI with recommendations • Controlled the overall web marketing process, which included display ads, SEO, content aggregation, Pay Per Click, email blasts, worked with Media Relations team, media planning; provided creative direction to web graphics team • Consulted with clients to generate keywords for pay per click (PPC) ads – cr

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Search Engine Advertising (PPC) Consultant

Wave Integrated Marketing Solutions, LLC

Jan 2009 - Current (17 years 4 months)

(Client) A client of Wave IMS needed to hire health care professionals for five different positions in 25 cities across the United States. I was asked to generate traffic to their hiring website by using pay-per-click search advertising in Google. I created a campaign using Google Adwords, narrowly defined specific targeting parameters and keywords, and continued to optimize the PPC campaign throughout the course of the project. The search marketing campaign accounted for 32% of all of the traffic to the client’s landing pages. Russell Bohannon, MBA - eCommerce - Dallas, TX: Account Management, Pay-Per-Click (PPC) Advertising, Data Analyis, Keyword Research and Analysis, and HTML.

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Channel Product Manager, Mobile App

Quickoffice Inc

Jan 2008 - Current (18 years 4 months)

(Client) • Track 2.25 million users in 190 countries and 14 languages via mobile analytics, SQL queries, and data analysis. • Support mobile e-commerce and e-commerce initiatives by managing on device catalog channel. • Facilitated four product launches in six week period. Organize content updates to product offer pages. • Performed competitive intelligence and generate reports of global consumer markets for internal communications. Russell Bohannon, MBA - Dallas, TX: eCommerce, Project and Team Leadership, Online Retailing, Mobile App Optimization, Mobile App Analytics, Mobile Optimization, Software Testing and Bug Tracking, SQL, MySQL, Data Analyis, Microsoft Excel, WebEx, Word, PowerPoint, Access, Outlook, Adobe Photoshop, HTML, Google

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Agile / Scrum Product Manager

Estech Systems Inc ESI

Jan 2008 - Current (18 years 4 months)

• Managed telecom software and hardware product development from conception phase to end user marketing activities. • Collaborated with Engineering, R&D, and Marketing to ensure consistent production deadlines of feature sets and collateral. • As product owner, led development of software projects using the Agile method and scrum process, prioritized backlogs. • Created product and marketing docs: user manuals, installation manuals, product specifications, user stories and use cases. Russell Bohannon, MBA - Dallas, TX: Agile / Scrum Product Development, Project and Team Leadership, Product Managment Project Management, Data Analyis, Microsoft Excel, WebEx, Word, PowerPoint, Access, and Outlook.

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Business Development and Account Manager

Mobile M-Pact

Aug 2007 - Sep 2008 (1 year 2 months)

(Client) • Executed experiential and event marketing campaign for client Time Warner Cable that resulted in more than 900 new subscribers within a three week period. • Wrote customized proposals for deals of up to $250,000 and created campaigns to meet desired objectives. • Participated in pricing meetings to analyze costs, revenues, and profits before launching projects. • Responsible for lead generation, account management, and acquisition of agency partnerships. Russell Bohannon, MBA - Dallas, TX: Project and Team Leadership, Project Management, Team Building and Training, Experiential Marketing, Mobile Marketing, Event Marketing, Business Development, Lead Generation, Pricing, Prospecting, and Account Management.

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Marketing Manager

Mobile Campus

Jan 2007 - Jun 2007 (6 months)

At Mobile Campus, our clients wanted to increase foot traffic in their brick and mortar and web stores. I was hired to create a mobile marketing campaign and generate this traffic by delivering ads via SMS/text messaging on cellular phones of potential customers. Before ads could be distributed, I needed to build up a subscriber base that must opt-in to receive the mobile ads. By extending marketing efforts towards affinity groups, building a team of 12 direct reports, and strategically placing outdoor signage, I was able to achieve membership of 10% of the target market within four months of launching the program. I wrote the copy for and planned an extremely targeted campaign of mobile ads and coupons via SMS/text messaging. The result wa

Regional Market Manager, Team Leader

MarketSource

Jan 2006 - Dec 2007 (2 years)

(Client) • Managed sales and marketing project for Cingular Wireless overseeing a territory of 20 Wal-Mart stores. • Built and motivated team of 25 direct reports to achieve highest sales among 18 national territories. Recruited, trained, scheduled day-to-day activities, and conducted payroll for team. • Interacted with client consistently to define and accomplish goals. • Managed team both remotely and via store visits. Russell Bohannon, MBA - Dallas, TX: Project and Team Leadership, Team Building and Training, In-Store Retailing, Campaign Tracking and ROI, Data Analyis, CRM, Account Management, Microsoft Excel, WebEx, Word, PowerPoint, Access, and Outlook.

Russell Bohannon

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