Ruslan Kosolapov
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Senior Product Manager. Chaos→Order→Profit. AI/LLM, Web/Cloud, B2B2C.
Bulgaria
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Product ManagerWebProsSep 2025 - Jun 2026 (10 months)• Nova for WordPress (Generative AI): Gutenberg-native AI site generator. • Planned a PoC and a Riskiest Assumption Test; found via moderated UX research that chat-only UI failed for non-technical users. • As the fix: invented the Clarification Screen and a simplified WYSIWYG Block Editor (with the UX team). • No playbook existed for this space - heavy technical research, shifting scope. I focused the team daily on what mattered (technical background helped), drove security-hardening to isolated containers, and hit both the CloudFest 2026 demo and WordCamp EU release on schedule. • Also built AI-Augmented PM Workflows: competitive intelligence across 12+ sources; a multi-agent Playwright tool benchmarking UX against every competitor and tra- Product ManagerWebProsJan 2022 - Jun 2026 (4 years 6 months)• WP Guardian: B2B SaaS security panel for WordPress site fleets. • Owned product/tech side of the Digital Ocean Marketplace channel enablement - 94% of connected sites converted to paid protection. • Grew the product from a standing start to a paying B2B customer base / 20x growth in secured sites through product-led, organic growth. • Helped the team transition from an ad-hoc Miro process to Jira-based Kanban using STATIK; pushed the Delivery Review practice. • Designed the Mixpanel UAT event taxonomy later adopted company-wide. • Diagnosed the partner friction behind pre-paid bulk plans, defended the fix - post-paid PAYG - and drove it through a technically complex integration effort.
- Product ManagerPleskJan 2019 - Jan 2022 (3 years 1 month)• WebServices Panel (WSP): 0-to-1 DevOps platform on AWS ECS. • Grew activation (visitors completing the happy path - a working ECS deployment) from 1% to 14%. • 65+ customer discovery interviews; deliberately targeted a new retail market instead of WebPros' existing partner channel; ran outreach and Google Search Ads myself (no dedicated sales/marketing) • Plesk own services dogfooded it internally, in production for years afterward. • Recognized the original (engineering-driven) choice of AWS ECS wasn't the right long-term fit; researched and proposed the transition path to Kubernetes before moving to WP Guardian.
- Technical Product ManagerPleskJan 2018 - Jan 2020 (2 years 1 month)• SSL It!: TLS certificate lifecycle & monetization platform. • Advisor: a gamified checklist recommending free and paid extensions/settings to help admins configure their server well, while surfacing relevant paid add-ons. • Scaled active secured domains from <10,000 to 2,000,000+, unifying Let's Encrypt, DigiCert, and Sectigo/Comodo certificate flows. • Formulated 14 telemetry-driven growth hypotheses + pushed introducing Comodo's low-cost tier = upsell ARR (SSL It! itself is free) up ~4x into six-figure territory.
- Technical Product ManagerPleskOct 2016 - Aug 2018 (1 year 11 months)• Plesk Features, Linux & Windows; Plesk: a web hosting control panel running on 380K+ servers, powering 11M+ websites. • Invented and drove the Repair Kit extension (initially with outsourced dev team). • Drove Git Extension, Plesk Update Manager (PUM). • Ran an early Windows-specific PoC and pilot into High Availability/Fault Tolerance demand beyond Plesk's single-server model. • Self-hosted an internal Jupyter Notebook + Python data-engineering platform (~2018) - adopted by UX Designers and other PMs instead of building their own tooling.
- Software ArchitectPleskDec 2015 - Oct 2016 (11 months)• Contributed to validation, documentation, and presentation of a Ministry of Education and Science-funded cloud-hosting research grant.
- Software ArchitectParallelsJul 2008 - Dec 2015 (7 years 6 months)• Designed the Plesk Backup & Migration module architecture - still in production 18 years and one language rewrite later. • Architected PPA, a distributed multi-server panel - set the technical specs, strategy, and solutions for a 5-person build team; shipped in under a year. • Drove Virtuozzo container density optimization.
- SQA Automation Tech Lead / QA Second ManagerSWsoft IncJan 2003 - Jul 2008 (5 years 7 months)• Built Plesk's first widely-used API-driven test automation framework and test farm provisioning system. • Co-managed a 40+ engineer QA department.
- Freelance Web DeveloperSelfemployedJan 1998 - Jan 2000 (2 years 1 month)
Education
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- HComputer Science and Engineering courseworkHigher College of Informatics Novosibirsk State University NSUJan 1995 - Jan 1999 (4 years 1 month)
Awards
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- BBest Tech Talk of the Year (4 consecutive years)WebPros Internal R&D-wide award - voted on by peers across engineering, competing against 20–40 talks each cycle. Recognized for "Patricks" - a talk series I created and ran, explaining product thinking and web infrastructure practically, no unnecessary abstraction (e.g., "TLS for Patricks"), part of an ongoing effort to evangelize product thinking within R&D.