Rufus Alex Augustine

Rufus Alex Augustine  new_releases

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Senior Analytics Manager – Marketing Mix Analytics at Nielsen
Toronto, Ontario, Canada
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Résumé

Jobs verified_user 0% verified
  • Nielsen
    Senior Analytics Manager – Marketing Mix Analytics
    Nielsen
    Jun 2019 - Current (7 years 5 months)
    - Leading large accounts for Marketing Mix, Meta Deep Dive Driver Analysis, Optimal Mix Analysis and custom solutions across industries – CPG, Digital Publishers, Lottery, Media & Entertainment.
    - Partnered with digital publishers, media agencies & brand stakeholders to measure marketing campaigns & optimize KPI’s to drive higher ROI, specifically on media investments – TV, Social, Video, Search, OOH, Print, Radio & eComm.
    - Owned Marketing Mix Modelling engagements for a cohort of large clients across Food & HHABA categories.
    • Spearheaded an engagement with a top video content publisher to understand the long term impacts of Connected
    TV vs Linear TV in brand growth
    • Creating insightful and comprehensible present
  • Tata Consultancy Services
    Associate Manager – Nielsen Marketing Analytics
    Tata Consultancy Services
    Jul 2012 - May 2019 (6 years 11 months)
    - Led and setup two modelling operations team across North America managing the marketing analytics solutions for US and Latam regions.
    - Developed KPI Dashboards that formulated cycle time break ups, highlight key bottlenecks, trends, issues & opportunities and reduce project duration by 20 % (151 days to 120 days).
    - Created standardization templates and logs which helped reduce reruns response time by 25 % and re-modelling response by 33 %.
     Transitioned a major methodology change moving from Market based modelling to Store level modelling for the Marketing Analytics division of Latin America.
     Developed SAS codes to help reduce media prepping manual errors by 10 %
     Developed Temporary Price cut reports depict
  • D
    Functional Consultant – SAP
    Diamond Infosystem Ltd
    Jul 2011 - Jun 2012 (1 year)
    - Developed Business Blueprint templates for ease of knowledge transfer between functional and technical teams.
    - Involved in Business Process Mapping and Process analysis including project scheduling, project estimation as well as budget estimation.
    - Involved in multiple UAT testings and UXs as well as user training documentation preparation.
    • Designed Item Master loader reducing product load time by 5 hours to 15 mins
    • Developed crystal reports plug and play templates for ease of functional implementation leading to reduction of project costing by 8 %
    • Hands on involvement in Pre-Sales product pitch leading to conversion of 3 SAB B1 projects
     Lead the implementation of two end to end SAP B1 ERP projects
  • C
    Sales Executive
    Colorama Pharmaceuticals Ltd
    Jun 2010 - Jun 2011 (1 year 1 month)
    - Designed MS Excel based category sales analyzer which helped increase per customer spends by 12 %.
    - Created knowledge base of Specials delivery tracking for enhanced customer experience.
Education verified_user 0% verified
  • C
    Certified Scrum Product Owner
    CSPO
    Jan 2023
  • TABLEAU
    Tableau Desktop Specialist Certification
    TABLEAU
    Dec 2020
  • Gujarat University
    Master of Business Administration, Financ
    Gujarat University
    Jul 2008 - Apr 2010 (1 year 10 months)
  • Maharaja Sayajirao University vadodara
    Bachelor of Commerce, Accountancy and Financial Management
    Maharaja Sayajirao University vadodara
    Jul 2005 - Apr 2008 (2 years 10 months)