Ruben Carrillo Ruiz

Growth Strategyst

Seedtag

Jan 2024 - Current (1 year 8 months)

• Strategy & Analysis: Design and implement growth plans based on market analysis and customer behavior insight and the data we generate thorough the AI we have inhouse. • Process Optimization: Improve internal processes for greater efficiency and effectiveness. Digital Marketing: Manage multi-channel marketing campaigns to attract and retain customers. • Cross-Functional Collaboration: Work closely with product, sales, data team and customer service teams to align growth and commercial objectives. • Project Management: Plan and execute growth projects and studies from concept to implementation and preparing presentations to clients at all levels.

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Marketing/Sales coordinator

Bayer Vegetables

Apr 2019 - Jul 2023 (4 years 4 months)

• Creation and implementation of commercial, marketing and communication plans and strategies for Seminis and DeRuiter brands. • Creation and implementation of a loyalty plan with VIP clients through the country, obtaining 14% growth in sales with these key clients strengthening the relationship with them. • Planning, coordination and implementation of events, field days, intern and external congresses and Expos through the country, getting insights to implement commercial, marketing and communications strategies generating leads and reaching minimum 25% rate conversion into clients on every event. • Digital and strategic agencies coordination, being Bayer´s internal contact and responsible for agencies managing a portfolio of 15 perman

Marketing Analyst

Televisa

Feb 2018 - Jan 2019 (1 year)

• Digital marketing for digital channels and media, increasing the rating of these programs by 7% impacting more than 1 million people measuring campaigns. • Analysis and implementation of quantitative and qualitative marketing and communication strategies to achieve penetration above 60%, getting final consumer data for strategic and commercial planning. • Constant data analysis identifying market trends to promote them on digital channels by Google and Facebook adds.

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Partner/Commercial and Marketing lead

Arc Motion media

Jan 2017 - Dec 2017 (1 year)

• Planning and implementation of marketing and sales strategies for commercialization for content and audiovisual production. • New sales channel creation and implementation, achieving a 50% increase in total company sales by generated and converted leads, increasing the customer base by 30%. • Management of customer relationships in a complete sales process with account management on every client.

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Marketing Intern

Bosch México

Jan 2015 - Nov 2016 (1 year 11 months)

• Reports generation, statistical analysis of sales and general brand coordination getting 15 market share points, with a record sales growth of +13% in tools division and +20% in general segment in 2015. • Loyalty plan development and implementation with top 100 costumers for power tools accessories division, generating the proposals to meet the commercial and strategic objectives of the brand. • Events coordination generating 1000+ leads with a conversion rate above 60% of those leads into new clients per year for the division.

Ruben Carrillo Ruiz

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