Product and business development
American software factory startup
Jun 2015 - Sep 2016 (1 year 4 months)
- Developed and implemented electronic and mobile commercial strategies for customers, including optimizing marketing campaigns and electronic sales based on the consumer´s geolocation
- Responsible for digital marketing and omnichannel sales, from creating editorial content and advertising, sale of products and services, to the coordination of supplier logistics, customer experience, and metric monitoring
- Identified, negotiated with and developed supplier relationships, providing advice on how to adjust their value proposition to an e-commerce model. Increased the product mix considering sales volume, frequency of purchase and profitability