Roya Rodieck

B

Content Marketing Manager

Billd | Remote

May 2020 - Mar 2025 (4 years 11 months)

Executed a content strategy that aligned with the objectives of a multimillion dollar B2B finance firm. Conducted rigorous keyword research to craft SEO strategy that boosted monthly traffic from 400 to 13,000 users per month. Wrote and published blog posts (4/month), white papers, case studies and monthly email newsletters. Analyzed performance metrics and adjusted strategy accordingly. Edited and proofread all content to ensure accuracy and clarity. Managed a content calendar to ensure deadlines were met for all content marketing initiatives. Authored 50+ thought leadership articles. Interviewed subject matter experts and internal teams to turn raw insights into content. Produced customer case studies that helped convert customers with $2

A

Content Marketing Manager

Axle Eight | Remote

Mar 2020 - Sep 2021 (1 year 7 months)

Ideated and wrote B2B blog articles, white papers, web copy, case studies, infographics and lead magnets for 7 agency clients. Consistently ranked #1 on Google for competitive, high volume keywords. Worked closely with graphic designers to translate technical information into compelling infographics. Designed and wrote email marketing campaigns consistently achieving open rates up to 30%. Crafted custom SEO reports to measure performance. Formed extremely strong relationships with clients that fostered customer retention. Managed a content team to execute deliverables within tight deadlines; mentored junior content associates.

Content Marketing Manager

Forbes Books

Feb 2018 - Aug 2019 (1 year 7 months)

Executed all writing needs of corporate marketing department, including InMail, email drip campaigns, sales letters, landing pages, blogs and white papers to attract a business owner audience. Partnered closely with PR firm, contributing ghostwritten articles for our CEO to post to third party publications. Interviewed executives from Bloomberg, HBO and more to profile them for in-house magazine with distribution of 10,000+. Edited and oversaw the development of ForbesBooks Review, a book review shrink-wrapped with Forbes magazine and delivered to Forbes subscribers. Developed a Forbes-branded interview series entitled How I Built An Empire, booked & interviewed CEOs on how to scale a business, then turned their insights into content. Forma

L

Staff Writer

LawLytics | Tucson, AZ

Jan 2017 - Feb 2018 (1 year 2 months)

Produced 50,000 words a month of blogs and web copy for 13 attorneys across the country, including two nationally renown medical malpractice attorneys. Extensively researched state and national law in the areas of medical malpractice, DUI and domestic abuse. Summarized complex legal topics into digestible web copy that helped attorneys draw more clients. Consistently helped clients' web pages rank on the first page of Google. Served as chief writer on content projects with budgets in excess of half a million dollars.

About

Detail

Timeline

Résumé

Roya Rodieck

About

Detail

Behavioral traits