Rowena Surabhi Claudius SEO & Content Executive | Keyword Research | On-Page

Marketing Assistant

For The Social Sake

May 2025 - Current (1 year 2 months)

SEO & Digital Marketing Specialist

For The Social Sake

May 2025 - Apr 2026 (1 year)

Managing SEO and content strategy for a portfolio of clients across Australia and Italy, spanning healthcare, dental, pharmaceutical, and health tech industries. Conduct keyword research using SEMrush and Ubersuggest, mapping findings to structured content calendars and blog strategies. Write and optimise SEO content aligned with EEAT principles and search intent, and perform website audits covering technical, on-page, and structural SEO issues. Manage content publishing across Webflow and WordPress, ensuring metadata, internal linking, and on-page elements are consistently optimised. Build and maintain Google Business Profile strategies for local SEO clients and run competitor analysis to identify keyword gaps and ranking opportunities. Pr

Content Creator

Green Cloud Nine

Feb 2025 - Jun 2025 (5 months)

Create social media posts that align with existing blog content and promote sustainable living. Design visually appealing graphics using tools like Canva to support key messages. Adapt blog content into bite-sized, engaging formats for Instagram, Facebook, and other platforms. Ensure all content reflects the brand’s tone, values, and messaging. Collaborate with the content and marketing teams to plan upcoming posts and campaigns. Research trends in sustainability and social media to keep content fresh and relevant. Help boost audience engagement by creating meaningful, consistent, and on-brand posts.

Creative Writer

English Language and Literature

Feb 2025 - Apr 2025 (3 months)

Write blog posts and articles on various literary topics, including book reviews and thematic explorations. Share personal reflections on books and ideas to create content that feels real and relatable. Explore different writing styles and tones to match the subject and audience. Focus on creating pieces that are thoughtful, engaging, and easy to read. Work independently to come up with new content ideas and develop them into finished drafts. Use reading and research as inspiration for meaningful and well-informed writing. Revise and refine my own writing to improve clarity, flow, and overall impact.

Content Writer

Qabas Consulting Training

Jan 2025 - May 2025 (5 months)

Write blogs, articles, and newsletters on topics ranging from leadership to workplace development. Research and simplify complex ideas to make content clear, helpful, and easy to relate to. Support the marketing team by contributing content ideas and helping plan campaigns. Update and edit website content regularly, making sure everything stays current and consistent. Work closely with the design and web team to improve page layout and user experience. Make sure all content speaks to the brand’s voice while keeping things fresh and engaging. Use SEO practices to help content reach the right people and improve online visibility.

Freelance Editor

Zebralearn

Oct 2024 - Mar 2025 (6 months)

Edited and refined marketing content for books, ensuring clarity, precision, and alignment with promotional objectives. Collaborated with authors and the marketing team to develop compelling narratives and advertisements that effectively highlight the books' unique selling points. Proofread and formatted promotional materials, ensuring they meet brand standards and are visually appealing to potential readers. Checked for grammatical errors and refined content to ensure it is consistent with the author's voice and style. Ensured that all content adhered to the company's brand guidelines and maintained a consistent tone across various marketing platforms. Provided feedback on draft content to improve readability, structure, and overall impact

Media Coordinator

VivaIndia

Jan 2023 - May 2024 (1 year 5 months)

Developed and distributed training resources for the Viva LMS platform. Edited and proofread training materials, ensuring content adhered to high standards of accuracy, clarity, and relevance, which improved the overall learning experience for users. Collaborated with cross-functional teams to curate educational content that aligned with curriculum objectives, ensuring the availability of comprehensive resources for learners. Conducted workshops and training sessions for educators, providing hands-on guidance on utilizing the LMS effectively and fostering a positive, collaborative learning environment. Analyzed user feedback regularly, refining training materials and platform functionality, which significantly contributed to enhanced user s

Communication and Media Coordinator

VivaIndia

Jan 2023 - May 2024 (1 year 5 months)

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Teaching Assistant

Somerville School

Oct 2021 - Dec 2022 (1 year 3 months)

Assisted teachers in classroom management and document coordination, creating a positive and productive learning atmosphere. Collaborated with instructors on curriculum planning and implementation, ensuring alignment with educational standards and student needs. Monitored student progress and provided feedback, contributing to personalized learning strategies and academic growth. Developed supplementary lesson materials and digital presentations, enhancing student engagement and comprehension of complex topics. Organized extracurricular activities that promoted teamwork and social skills among students.

Teaching Assistant

Somerville School India

Oct 2021 - Dec 2022 (1 year 3 months)

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Travel Consultant

Silent Trail Sanctuary

Jul 2019 - Aug 2021 (2 years 2 months)

Coordinated travel arrangements, ensuring seamless bookings and customer satisfaction. Maintained clear and consistent client communication, applying organizational and problem-solving skills to resolve inquiries and issues. Streamlined the booking process by implementing efficient systems, reducing turnaround time and improving client experience. Conducted market research to identify emerging travel trends, customer preferences, and new destination opportunities.

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Travel Sales Consultant

Silent Trails Sanctuary

Jul 2019 - Aug 2021 (2 years 2 months)

Freelance Writer and Content Creator

Undefined

May 2019 - Current (7 years 2 months)

Providing freelance writing, copywriting, and content creation services for businesses and brands across various industries. Work includes website copywriting, blog writing, SEO content writing, editing, and proofreading. Also supports clients with keyword research, competitor analysis, market research, and content strategy planning to ensure content is not only well-written but discoverable and aligned with search intent. Experienced in adapting tone and messaging to suit different audiences, platforms, and business objectives. Comfortable working across Webflow and WordPress for content publishing and on-page optimisation. Committed to delivering content that is clear, purposeful, and aligned with each client's brand voice and goals.

Freelance Writer and Content Creator

freelance

May 2019 - Current (7 years 2 months)

Associate

MetLife

Sep 2018 - May 2019 (9 months)

Supply Chain Associate

MetLife

Sep 2018 - May 2019 (9 months)

Managed procurement activities, including vendor sourcing, negotiation, and contract management, ensuring cost-effective purchasing. Collaborated with internal teams to forecast demand, optimizing purchasing strategies and inventory management to enhance operational efficiency. Maintained detailed records of procurement activities, enabling informed decision-making and driving process improvements. Monitored supply chain performance and resolved issues promptly to minimize disruptions and ensure smooth operations. Developed and maintained relationships with suppliers to ensure timely delivery and service quality. Analyzed procurement data to identify cost-saving opportunities, improving overall financial performance. Contributed to team ini

Intern

Cox Kings

May 2017 - Jun 2017 (2 months)

Conducted market research to identify travel trends and popular destinations, delivering insights that informed the development of new travel packages. Organized and maintained files, spreadsheets, and reports, ensuring efficient documentation and easy access to critical information. Collaborated with the marketing team to design promotional materials and campaigns, boosting awareness of offerings and driving customer engagement. Provided responsive customer support across various channels, addressing inquiries and enhancing overall satisfaction. Coordinated logistics for travel-related activities and events, ensuring smooth execution and exceptional client experiences.

Associate

Cox Kings

May 2017 - Jun 2017 (2 months)

Rowena Surabhi Claudius

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