Roua Krimi Semantic SEO & Topical Authority Consultant | Competitive Niches |

Head of SEO

Hello World SEO

Jan 2023 - Current (3 years 4 months)

• Lead the strategic direction and execution of Hello World’s boutique SEO operations, driving organic growth across high-competition industries such as crypto, iGaming, and finance. • Develop and implement data-driven SEO frameworks that combine advanced technical audits, semantic optimization, and authority-focused link acquisition. • Design and execute aggressive, results-oriented campaigns that help clients dominate SERPs and convert organic visibility into measurable revenue. • Collaborate across content, technical, and analytics teams to ensure seamless strategy alignment and performance consistency. • Spearhead high-stakes SEO initiatives for brands ready to invest in scalable, conversion-driven digital growth. • Manage a selective c

Search Engine Optimization Manager

Cryptonews

Jan 2023 - Jul 2025 (2 years 7 months)

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Search Engine Optimization Manager (iGaming & Crypto : GCC/Mena Markets)

ClickOut

Aug 2022 - Jun 2025 (2 years 11 months)

- Developed and executed SEO strategies tailored for iGaming and crypto platforms in GCC markets, focusing on both organic growth and brand visibility - Conducted comprehensive keyword research and on-page optimization, ensuring content was localized for Arabic-speaking audiences - Implemented technical SEO improvements, including site audits, URL restructures, and schema markup for better search engine performance - Led cross-functional collaboration with content creators and web developers to maintain SEO best practices and drive traffic growth - Analyzed performance data using tools like Google Analytics, Search Console, and SEMrush to fine-tune marketing strategies and report on KPIs - Managed multilingual link-building campai

SEO Copywriter and Localizer

Hostinger

Feb 2020 - Dec 2021 (1 year 11 months)

• Developed SEO-optimized content in French, Arabic, and English, driving a 160% increase in site traffic. • Conducted thorough competitor research to enhance outreach and optimization strategies. • Created and maintained translation memories and glossaries for consistent messaging across diverse markets.

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Project Program Coordinator

The Independent National Coordination of Transitional Justice

May 2013 - Sep 2013 (5 months)

Co-Founder

Al Masdar Center

Aug 2015 - Jun 2021 (5 years 11 months)

• Co-founded Al Masdar Center, driving brand awareness through a dynamic social media marketing strategy that boosted inbound leads by 50%. • Developed and executed digital marketing campaigns that increased student enrollment by 200% in our first year. • Guided international students through study-abroad language programs, ensuring enriching educational experiences.

Online Content Producer

BBC Media Action

Feb 2015 - Oct 2017 (2 years 9 months)

• Orchestrated the digital strategy for video content at BBC Media Action, enhancing narrative reach across social platforms. • Drove page growth, successfully doubling engagement within a semester through creative content planning. • Mentored trainees in video and animation production, transforming them into skilled professionals ready for the digital landscape.

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Project Program Coordinator

Centre dEtudes Maghrébines à Tunis CEMAT

Oct 2013 - Apr 2014 (7 months)

• Developed innovative strategies for alumni engagement, enhancing the connection between MEPI alumni and CEMAT. • Curated detailed narrative and financial reports, showcasing the success of our programs with precision. • Assessed the impact of initiatives through data analysis, transforming insights into actionable guidance for program evolution.

Translator

American Islamic Congress

Mar 2012 - Apr 2012 (2 months)

Language Teacher

Italki

Jan 2012 - Jan 2023 (11 years 1 month)

• Delivered engaging online English, French, and Arabic lessons to students of diverse backgrounds and proficiency levels. • Developed tailored curricula to meet individual student needs and enhance learning experiences. • Assisted students with academic tests and provided guidance on professional and vacation planning.

Roua Krimi

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