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Ross L Allred

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VP Of Marketing | Director Of Growth Marketing
Salem, South Carolina, United States

Contact Ross regarding: 
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Full-time jobs
Starting at USD165k/year

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Résumé


Jobs verified_user 0% verified
  • F
    Director of Growth Marketing
    Fluent
    Aug 2024 - Apr 2026 (1 year 9 months)
    PE-backed, SaaS-based dental analytics company providing AI-driven data, claims analytics, and workflow solutions. Hired to lead transition from Salesforce CRM to HubSpot in accelerated timeframe. Established and executed GTM strategy, optimized tech stack, and built scalable marketing engine. Led 1 direct report and 2 contractors while managing budget of up to $450K. Executed impactful webinar series using ON24, securing 313 registrants and achieving a 52% conversion rate. • Delivered 5x YoY increase in qualified leads by architecting digital strategy integrating SEM, social media, and webinar programs. Scaled MQL yield per program from ~15–20 to 111 MQLs per event; grew marketing-influenced pipeline from 38% to 60% of total org pipeline,
  • HealthStream
    Senior Manager, Marketing Automation & Operations
    HealthStream
    May 2023 - Aug 2024 (1 year 4 months)
    Publicly held healthcare SaaS company providing workforce training, credentialing, and talent management software. Built enterprise-level marketing automation and elevated data hygiene in Salesforce. Enhanced productivity and served as SME in email marketing, webinars, and analytics. Managed 3 direct reports and team of 30 marketers serving as internal marketing agency. • Accelerated sales velocity and closed-loop attribution by partnering with revenue operations to build automated Salesforce Cloud workflows. Increased marketing capacity by 30% with same headcount. • Supported $2.29M in net revenue retention (NRR) targets by pioneering automated renewal marketing journey. • Increased marketing campaigns 34% YoY by collaborating cross-functi
  • Henry Schein One
    Senior Marketing Manager II
    Henry Schein One
    Apr 2022 - Jan 2023 (10 months)
    Privately held provider of SaaS-based dental practice management and analytics/marketing/sales software. Brought in as P&L owner and lead of integrated marketing strategies for top Dentrix Enterprise software. Managed external agencies and internal marketing and sales resources to execute omnichannel strategies while adhering to media budgets. Directed campaigns across email, webinars, events, SEO, retargeting, and paid media to generate leads and increase market share. • Generated 815 MQSs and 608 SQLs in 12 months while maintaining efficient cost per MQL of $207. Architected growth engine via automated omni-channel digital strategy integrating SEM and social media. • Increased deal velocity / win rates by building bottom-of-funnel content
  • A
    Growth Marketing Consultant / Strategic Advisor
    Allred Growth Consulting
    Sep 2020 - Apr 2022 (1 year 8 months)
    Boutique marketing consulting firm providing GTM advisory for companies within technology and genealogy verticals. Served as strategic advisor to companies seeking to grow revenue, expand product offerings, and optimize pricing models. • Accelerated immediate revenue growth by serving as Interim Senior Director of Marketing for World Archive; architected lifecycle email programs and created high-impact affiliate marketing engine. • Expanded product offerings and market reach by negotiating $17M+ in content contracts and strategic partnerships. • Identified new product opportunities and optimized pricing models by analyzing client sales data and market trends.
  • NewsBank, inc.
    Marketing Director & Director of Business Development
    NewsBank, inc.
    Aug 2010 - Jul 2020 (10 years)
    Privately held provider of digital news archives, research, and content to libraries, universities, and government entities. Hired to create genealogy website for consumer subscription website. Scaled B2C division from startup phase of 2 to 30 employees, achieving $10M+ in annual sales. Set up call center, rolled out second genealogy website, and ultimately promoted to lead business development. Enabled ongoing growth by sourcing and negotiating contracts for new sources of content. • Scaled high-volume user acquisition by optimizing significant search and display ad spend to maximize market penetration. • Grew start-up division to $10M+ in sales (350% over 3 years) through digital acquisition and funnel optimization. • Doubled division rev
Education verified_user 0% verified
  • Brigham Young University
    Bachelor of Science (B.S.) - Accounting
    Brigham Young University
    Aug 1993 - May 1996 (2 years 10 months)
  • T
    Graduate Certification, Integrated Marketing Communications
    The University of Utah
    Jun 1998 - Jun 1999 (1 year 1 month)