Promotion's General Manager
PROMOTING GROUP C.A
Jan 1996 - Sep 2000 (4 years 9 months)
• Developed and delivered comprehensive training programs for promoters, enhancing team performance and engagement. • Implemented data-driven statistical merchandising strategies, optimizing product visibility and sales. • Conducted rigorous sample testing at points of sale, ensuring product quality and customer satisfaction. • Executed impactful advertising campaigns for industry leaders including Nestlé, Procter & Gamble, Kraft, Beecham, and Coposa, driving brand awareness and market penetration. Additionally, I utilized customer service skills by effectively communicating with patients to assist in making or rescheduling appointments, which further enhanced customer satisfaction and engagement with our promotional efforts.